Senior Digital Marketing Manager

Company Description Web Rocz is a leading digital marketing and website design and development agency based in Hyderabad. The agency partners with businesses to strengthen their online presence, drive customer engagement, and support growth through tailored digital strategies. With expertise across marketing channels and web technologies, Web Rocz delivers end-to-end solutions from brand awareness to lead conversion. The team values innovation, measurable results, and close collaboration with clients.
Role Description This is a full-time, on-site Senior Digital Marketing Manager role located in Hyderabad. The Senior Digital Marketing Manager will lead the planning and execution of digital marketing campaigns across channels such as search, social media, email, and display. Responsibilities include developing strategy, setting performance goals, managing budgets, and overseeing lead generation initiatives to support client acquisition and revenue growth. The role involves monitoring web analytics, optimizing campaigns based on data insights, and preparing performance reports for internal teams and clients. The Senior Digital Marketing Manager will also mentor junior team members, coordinate with the design and development teams, and ensure consistent brand messaging across all digital touchpoints.
Qualifications
Candidates should possess strong Digital Marketing and Marketing skills, with experience leading multi-channel campaigns.
Candidates should possess Social Media Marketing skills to manage, grow, and engage audiences across major platforms.
Candidates should possess Web Analytics skills to track performance, interpret data, and drive optimization decisions.
Candidates should possess Lead Generation experience, including building and managing funnels and conversion-focused campaigns.
Proven experience in a senior or managerial digital marketing role, ideally within an agency environment.
Strong strategic thinking, project management, and stakeholder communication skills.
Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, and marketing automation platforms.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
No