Mobile Growth Specialist

We’re a small, fast-moving mobile app company building and growing consumer subscription apps, primarily in the Health & Fitness category.
We already have several live iOS and Android apps with existing users, organic traffic, and revenue.
We’re looking for a Mobile Growth Marketer to help us identify, test, and scale repeatable acquisition opportunities across paid acquisition, web-to-app funnels, and App Store growth.
Our initial focus will be Meta Ads and web-to-app acquisition. Depending on results and opportunities, you will also work with Apple Ads, ASO, and App Store conversion optimization.
This is a hands-on role. You’ll work directly with the founder, designers, and developers and have access to product, acquisition, subscription, and performance data.
What you'll do
Plan, launch, and optimize paid acquisition campaigns, with an initial focus on Meta Ads.
Develop and test audiences, messaging, campaign structures, offers, and acquisition angles.
Work with designers to create and systematically test advertising creatives.
Build and improve web-to-app acquisition funnels, including landing pages, onboarding or quiz flows, offers, and conversion paths.
Identify funnel drop-offs and develop experiments to improve conversion.
Track acquisition performance across the full funnel, from ad impression and click through trial, purchase, and revenue.
Monitor metrics such as CAC, ROAS, conversion rates, trial conversion, purchase conversion, and revenue.
Ensure experiments have clear hypotheses, success metrics, and documented results.
Analyze campaign and funnel data to decide what to stop, iterate, or scale.
Explore additional acquisition opportunities when supported by the data.
Run or support Apple Ads campaigns and evaluate keyword and search opportunities.
Identify ASO opportunities across our iOS and Android apps, including keyword positioning, metadata, and store conversion.
Test App Store and Google Play assets such as screenshots, icons, messaging, and positioning when relevant.
Analyze the relationship between paid acquisition, store performance, and organic growth.
Maintain a prioritized backlog of growth hypotheses, experiments, results, and next steps.
Share concise weekly updates on performance, learnings, and priorities.
What we're looking for
Hands-on experience growing consumer digital products through performance or growth marketing.
Strong practical experience with paid acquisition, ideally Meta Ads.
Experience working with conversion funnels and understanding what happens after the ad click.
Strong analytical skills and confidence working with CAC, ROAS, conversion, and revenue data.
Experience running structured experiments and turning results into decisions.
Ability to work with creatives and translate performance data into new creative hypotheses.
Understanding of tracking, attribution, and marketing measurement.
Working knowledge of mobile app growth, including App Store / Google Play acquisition.
Ability to work independently and take ownership of outcomes rather than only executing predefined tasks.
You do not need to be equally specialized in every growth channel. We are looking for someone with strong depth in acquisition and funnel optimization, combined with enough breadth to evaluate and test adjacent mobile growth opportunities.
Nice to have
Experience with web-to-app funnels.
Experience with consumer subscription apps.
Experience with Health & Fitness or Wellness products.
Hands-on experience with Apple Ads.
Experience with ASO and App Store / Google Play conversion optimization.
Experience working across several apps or products.

Work arrangement
Yes