Live opening · Posted 7 days ago
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ROLE OVERVIEW
This role owns go-to-market for the entire event programme — building the buzz, the brand, and the strategic partnerships that turn a calendar of events into a recognized, sought-after CXO ecosystem. With activity spanning 4 cities and 8 formats, this is the person who ties every roundtable, podcast, and award into one connected 360-degree brand engine on the path to ₹100 crore.
KEY RESPONSIBILITIES
Own go-to-market strategy and execution across all 4 cities (Bengaluru, Coimbatore, Pune, Mumbai) and all 8 event formats.
Plan and run pre-event, live-event, and post-event campaigns that build anticipation and extend reach for every format.
Lead PR strategy and media relationships to secure coverage for summits, awards, and flagship CXO moments.
Own social media amplification strategy — content calendar, platform strategy, and performance tracking across channels.
Identify and develop strategic alliances and co-marketing partnerships with industry bodies, media houses, and complementary brands.
Position Regenesys AI's editorial voice consistently across the newsletter, news portal, podcast, and PR-for-brands streams.
Coordinate closely with the Creative Designer and Production Lead to ensure campaign assets ship on time and on-brand.
Support the Senior Delegate & Sponsorship Sales Lead by building marketing narratives that make sponsorship packages easier to sell.
Track and report on marketing-attributable pipeline (delegate registrations, sponsor inbound interest, community sign-ups).
Contribute to brand-building and partnership strategy for the CXO membership community and the longer-term community/ratings platform vision.
WHAT WE'RE LOOKING FOR
5–8 years in B2B marketing, brand management, or PR — event industry, media, or professional services experience preferred.
Proven experience running multi-city or multi-market go-to-market campaigns.
Strong existing media and PR contacts, or demonstrated ability to build them quickly.
Sharp strategic thinker who can also execute — this role spans planning and hands-on campaign management.
Comfortable owning brand positioning conversations with senior leadership and external partners.
Work arrangement
No
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