Personal Branding & PR Manager

Title: Manager – Personal Branding, Media & Public Communications
Location: Delhi
Qualification:
Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Media Studies, Business, or a related field.
Postgraduate qualification in Communications, Media, Branding, Public Relations, or Marketing will be an advantage.
Experience:
4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.
Role Overview:
This is a high-visibility role within the Founder’s Office and goes far beyond social media management. The successful candidate will work directly with the Founder to build a credible, influential, and respected public profile across healthcare, entrepreneurship, leadership, social impact, and public affairs.
The role requires a unique blend of storytelling, content strategy, media relations, digital communications, and personal brand management, along with the maturity and discretion required to support a senior leader.
Key Responsibilities:
Personal Branding & Strategic Communications:
Develop and execute a comprehensive personal branding and communications strategy for the Founder.
Position the Founder as a thought leader across healthcare, entrepreneurship, leadership, social impact, and public affairs.
Translate meetings, speeches, events, travel, business initiatives, and ideas into impactful public narratives and thought leadership content.
Ensure consistency in messaging, tone, and brand positioning across all communication channels.
Content Development & Digital Presence:
Manage the Founder’s presence across LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms.
Create and maintain a structured content calendar aligned with strategic priorities.
Develop high-quality content including:
LinkedIn posts and articles
Reels and short-form videos
Podcasts and interviews
Speeches and presentations
Thought leadership pieces
Carousels and visual content
Event and milestone communications
Leverage AI tools for content ideation, research, productivity, and communication enhancement.
Media Relations & Public Visibility:
Identify and secure opportunities for media coverage, interviews, podcasts, conferences, panel discussions, and speaking engagements.
Build and maintain relationships with journalists, media houses, PR agencies, event organizers, and strategic communication partners.
Coordinate external communication initiatives and media outreach activities.
Multimedia Production:
Plan and coordinate video shoots, photography sessions, and content capture opportunities.
Script, edit, review, and publish multimedia content.
Oversee content quality and visual consistency across all platforms.
Collaborate with internal and external creative teams, agencies, and freelancers when required.
Reputation & Communications Management:
Monitor the Founder’s digital reputation and public perception.
Ensure all public-facing communication is accurate, credible, and appropriately reviewed before publication.
Manage sensitive communications with discretion and professionalism.
Support communication responses related to reputational, social, or public-interest matters when required.
Analytics & Performance Tracking:
Track content performance, engagement metrics, audience growth, and media visibility.
Prepare regular reports and recommendations to improve brand reach, influence, and engagement.
Measure success through quality engagement, thought leadership impact, media presence, and network development rather than follower growth alone.
Media Library & Knowledge Management:
Maintain a structured digital archive of:
Photographs
Videos
Speeches
Interviews
Press coverage
Event participation
Milestone achievements
Ensure easy accessibility and organized management of communication assets.
Qualifications & Experience:
Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Media Studies, Business, or a related field.
Postgraduate qualification in Communications, Media, Branding, Public Relations, or Marketing will be an advantage.
4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.
Required Skills:
Core Competencies
Personal Branding Strategy
Executive Communications
Thought Leadership Development
Media Relations & PR
Content Strategy & Storytelling
Social Media Management
Public Communications
Reputation Management
Technical Skills:
Professional content writing and copywriting
Video production, shooting, and editing
Photography and visual storytelling
LinkedIn and executive social media management
Analytics and performance reporting
AI-powered content creation tools
Software Proficiency:
Adobe Premiere Pro / Final Cut Pro
Adobe Photoshop / Canva
Social media scheduling and analytics tools
AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent productivity platforms

Work arrangement
No