Sales Officer

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Job Description
Sales OfficerThe incumbent would be responsible for the primary & secondary sales for the
territory. The deliverables of this role is to increase the sales with the
retailers/wholesalers by handling the distributors. Continuous exploration and
implementation of strategy for building opportunities & developing team to
drive daily POB target.
Drive primary and secondary sales targets for the assigned region to ensure sustainable business growth.
Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and stock norms.
Manage and strengthen the distributor network, including appointment of new distributors where required, in line with company guidelines.
Handle and develop the field sales team, ensuring productivity, discipline, and capability building.
Ensure optimal fill rates across general trade, wholesale and beauty outlets.
Validate distributor and retailer claims accurately and coordinate timely processing as per company policy.
Maintain all statutory, sales, and distributor-related records in line with audit and compliance requirements.
Ensure timely recovery and clearance of company outstanding from distributors and key accounts.
Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and outstanding balances.
Drive strong in-store execution, ensuring visibility, hygiene, tester availability (where applicable), and planogram adherence.
Prepare journey plans for ASOs and ensure strict adherence to beat plans and market working norms.
Ensure adequate stock availability and visibility of all SKUs at distributor points.
Ensure effective communication and execution of all promotions, schemes, and launches at distributor and store level.
Secure paid or non-paid secondary displays at high-visibility locations to enhance brand presence.
Support product width and depth expansion by onboarding and servicing local and independent retailers.
Coordinate with CFA / depot teams to ensure timely replenishment and smooth supply flow to distributors and direct accounts.
Monitor and ensure adequate stock norms with distributors and retailers to avoid stock-outs and over-stocking.

Work arrangement
No