Content Strategist

1. Social Media Strategist / Manager
Mum & Mini | JP Nagar, Bangalore | Full-time, On-site
About Mum & Mini
Mum & Mini is a one-stop store for mothers, newborns, and kids in JP Nagar, Bangalore, trusted by parents for over 10 years, with a 4.8★ rating from nearly 800 Google reviews. We carry everything a family needs from pregnancy onwards: maternity wear and pregnancy essentials, newborn and baby gear, feeding, diapering, and baby care products, and fashion for kids up to 10 years. We're building our Instagram from the ground up and are hiring a team to lead it.
What you'll do
• Research competitors, trends, formats, and audio that work for parenting, baby, and kids audiences
• Build content pillars, a monthly strategy, and a weekly content calendar
• Plan a balanced content mix across fashion, pregnancy essentials, baby gear, feeding, and diapering, including educational and product-demo content that helps parents make buying decisions
• Brief the videographer and designer with hooks, ideas, and scripts
• Schedule and publish Reels, carousels, and daily Stories with the right geotags, hashtags, and collabs
• Track reach, saves, shares, profile visits, DMs, and store walk-ins, and share a monthly report
• Lead and review the work of the content team
What we're looking for
• 4–6 years of hands-on experience managing Instagram for brands, ideally baby, maternity, parenting, kids, or local retail brands
• Proven record of growing accounts organically, with numbers to show it
• Strong understanding of hooks, Reels formats, and the Instagram algorithm
• Good English; Kannada or Hindi is a plus
How to apply
Email apexventure2025@gmail.com with:
1. Your CV
2. Links to your work: Instagram accounts you've managed, Reels you've shot or edited, a portfolio (Google Drive, Behance, or website), or ad campaign results, whichever fits the role
3. One or two examples of results you achieved (follower growth, reach, enquiries, or sales)
4. Your current and expected salary, and notice period
Subject line: Application – Social Media Strategist – [Your Name]
Only shortlisted candidates will be contacted.

Work arrangement
No