Digital Campaign Strategist (FMCG) Background: FMCG brands + Agency experience (mandatory), 7+ yrs

Company: Sociapa
Location: Noida, Uttar Pradesh (On-site / Full-Time)
Department: Strategy & Creative Planning
Experience Level: 4–7 Years
About the Role
Sociapa is looking for an experienced and creative Digital Campaign Strategist based at our Noida office to lead digital strategy, communication planning, and daily brand development for our flagship FMCG and Food & Beverage client portfolio.
In this role, you will act as the strategic bridge between brand objectives and digital creative execution. You will map out high-impact digital campaigns, build compelling food-first content strategies, and craft modern consumer promotional avenues that drive brand recall, cultural relevance, and consumer action.
Key Responsibilities
FMCG & Food Brand Communication
Own and evolve the digital brand narrative, messaging pillars, and tone of voice for FMCG/food client accounts.
Turn culinary nuances, product attributes, regional taste preferences, and food trends into relatable, thumb-stopping digital storytelling.
Manage day-to-day digital brand development to ensure high creative quality and brand consistency across all client touchpoints.
End-to-End Campaign & Content Planning
Conceptualize and architect integrated digital campaigns (product launches, festive pushes, seasonal activations, topical/moment marketing).
Develop monthly and quarterly content architectures covering recipe videos, short-form reels, static carousels, interactive community polls, and influencer briefs.
Work shoulder-to-shoulder with internal copywriters, visual designers, video editors, and account management teams to bring campaign ideas to life on time.
Promotional Avenues & Modern Activations (Added Advantage)
Ideate structured consumer promotional campaigns, including on-pack digital integrations (QR codes, scratch-and-win activations, microsites), contests, and digital sampling drives.
Align strategic ideas with modern retail and delivery avenues (e.g., Quick-Commerce platforms like Blinkit, Zepto, Swiggy Instamart, and Amazon).
Coordinate with the media and performance marketing teams to ensure campaign concepts scale seamlessly across paid digital funnels (Meta, YouTube, Programmatic).
Analytics, Social Listening & Insights
Monitor campaign health, tracking engagement rates, reach, sentiment, and share of voice.
Translate data and community feedback into strategic pivots, post-campaign analysis (deck presentations), and actionable recommendations for clients.
Candidate Profile & Requirements
Experience: 4 to 7 years in digital strategy, campaign planning, or account planning within a creative/digital marketing agency, with demonstrable experience handling FMCG / Food & Beverage accounts.
Food Understanding: A natural instinct for food marketing knowing how to make food look appetizing, how to highlight ingredients/USPs, and what triggers consumer appetite online.
Campaign Provenance: Strong portfolio showing successful digital campaigns from briefing and conceptualization to rollout.
Promotion Savvy: Hands-on exposure to promotional avenues (giveaways, digital trade marketing, influencer-led drives, referral programs, or WhatsApp bot flows) is a strong plus.
Work Setup: Willingness to work full-time on-site from Sociapa’s Noida office.
Communication: Clear, confident presentation and client-facing skills, paired with a solid grasp of copywriting nuances and visual direction.

Work arrangement
Hybrid