Growth Marketing Manager

About the Company
Location: India / Vancouver / Remote
Experience: 4–8 years
Working Model: Dedicated resource / Client-facing
Industry: SaaS / Technology / Consumer Apps
Work hours: Vancouver Time Zone (Pacific Time Zone)
About the Role
D2C Growth Manager – Web & Mobile App
We are looking for a D2C Growth Manager with hands-on experience growing web and mobile applications in a direct-to-consumer environment. This is not a traditional digital marketing role. The ideal candidate will understand the complete D2C growth funnel — from customer acquisition and app-store discovery through website conversion, app installation, onboarding, activation, paid conversion and retention. You will work closely and directly with the client on a day-to-day basis and will be responsible for translating growth objectives into measurable acquisition, conversion and retention programs.
Responsibilities
What You'll Own
Customer Acquisition
Develop and execute D2C customer acquisition strategies across Meta, Google, YouTube and other relevant channels.
Manage and optimize paid acquisition campaigns based on CAC, conversion and LTV.
Identify and test new acquisition channels, audiences, creatives and messaging.
Develop audience segmentation and customer acquisition strategies.
App Store Growth & ASO
Develop and execute App Store Optimization (ASO) strategies.
Work with Apple App Store and Google Play Store listings, keywords, creative assets and messaging.
Experience with Apple Search Ads and Google App Campaigns is highly desirable.
Analyze app-store performance and continuously improve install conversion.
Understand the differences between web acquisition and mobile-app acquisition.
Web Conversion & CRO
Analyze the website/web-app customer journey from landing page through signup and conversion.
Identify conversion drop-offs and recommend improvements.
Develop and test landing pages, messaging, CTAs and customer journeys.
Work with product/design/development teams to improve conversion rates.
App Onboarding & Activation
Understand and optimize the journey from:
Install → Signup → Onboarding → First Value → Activation
Identify friction points preventing users from reaching the product's “aha moment.”
Develop onboarding, lifecycle and activation strategies.
Retention & Lifecycle Marketing
Develop strategies to improve D1/D7/D30 retention and ongoing engagement.
Build lifecycle campaigns across email, push notifications, SMS and other relevant channels.
Develop re-engagement and win-back campaigns.
Identify opportunities for upselling, cross-selling and increasing customer lifetime value.
Analytics & Growth Optimization
Own and monitor the complete growth funnel:
Traffic → Visit → Signup → Install → Activation → Paid Conversion → Retention → Revenue
Track CAC, CPI, CPA, conversion rate, activation rate, retention, ARPU and LTV.
Use analytics and customer behavior data to identify growth opportunities.
Run A/B tests and make decisions based on measurable results.
Qualifications
Required Experience
4+ years of hands-on digital/growth marketing experience.
Proven experience in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
Strong understanding of the complete D2C customer journey.
Hands-on experience with paid acquisition platforms such as Meta Ads and Google Ads.
Experience with Apple Search Ads and/or Google App Campaigns.
Strong understanding of App Store Optimization (ASO).
Experience with web conversion optimization and landing-page testing.
Experience with user onboarding, activation and retention.
Strong understanding of customer acquisition economics, particularly CAC, LTV and ROAS.
Comfortable working with analytics platforms and interpreting user behavior data.
Strong communication skills and ability to work directly with founders/client leadership.
Required Skills
Hands-on digital/growth marketing in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
Paid acquisition platforms: Meta Ads, Google Ads.
Apple Search Ads and/or Google App Campaigns.
App Store Optimization (ASO).
Web conversion optimization and landing-page testing.
User onboarding, activation and retention.
Customer acquisition economics: CAC, LTV, ROAS.
Analytics platforms and user behavior data interpretation.
Strong communication and client-facing collaboration.
Preferred Skills
Strongly Preferred
Experience with:
SaaS mobile applications
Subscription-based products
Freemium products
App Store growth
Apple Search Ads
Google Play
Mixpanel / Amplitude / GA4
Firebase
AppsFlyer / Adjust / Branch
CRM and lifecycle automation
UGC / creator-led acquisition
Referral and loyalty programs
A/B testing and experimentation

Work arrangement
Yes