Founding Sales

Company Description Lethra.ai is an AI operating system designed specifically for funeral homes, helping them better serve families while streamlining operations. The platform supports funeral directors by managing administrative tasks, phone calls, and scheduling for each case, allowing teams to focus on the compassionate, high-impact aspects of their work. By combining industry-specific workflows with intelligent automation, Lethra.ai aims to improve both service quality and business efficiency. As an early-stage company, Lethra.ai offers team members the opportunity to shape products and processes that directly support funeral professionals and the families they serve.
Role Description The Founding Sales role at Lethra.ai is a full-time, remote position responsible for driving early revenue and building strong relationships with funeral homes and related partners. Day-to-day responsibilities include prospecting and qualifying leads, conducting product demos, managing the sales pipeline, and closing new business. This role will collaborate closely with the product and customer success teams to gather feedback, refine messaging, and ensure a smooth onboarding experience for new clients. The Founding Sales team member will also help build repeatable sales processes, create sales collateral, and contribute to go-to-market strategy. As an early hire, this person will play a key role in shaping the sales culture and setting performance standards for future team members.
Qualifications
Strong Communication and Customer Service skills to build trust with funeral home professionals and support clients with empathy and clarity.
Proven Sales experience, including consultative selling, pipeline management, and closing deals in B2B or SaaS environments.
Background in Training and onboarding customers, with the ability to guide new users through product setup and best practices.
Experience in Sales Management or leadership, including creating sales processes, setting targets, and using CRM tools effectively.
Comfort working in an early-stage startup, with a high level of ownership, adaptability, and willingness to experiment and iterate.
Ability to work independently in a remote environment while collaborating effectively with cross-functional teams.
Familiarity with or interest in the funeral services industry and a commitment to serving families with respect and sensitivity.
Bachelor’s degree or equivalent practical experience in business, sales, marketing, or a related field is preferred.

Work arrangement
Yes