CRM Manager (Fan Engagement)

🚀 Hiring: CRM Manager – Fan Engagement
📍 Location: Toronto, ON / GTA
💼 Type: Full-Time
🏠 Work Model: Remote
⏰ Hours: 40 hours/week, occasional weekends may be required
We are looking for a CRM Manager – Fan Engagement to lead CRM and lifecycle marketing strategy for a consumer-focused organization.
This is a strategic CRM marketing role — we are looking for someone who can design customer journeys, develop audience and segmentation strategies, determine channel strategy, and lead cross-functional campaign planning.
🔑 Top 3 Must-Haves
1️⃣ D2C CRM / Lifecycle Marketing
Strong experience developing CRM and lifecycle marketing strategies
Experience across acquisition, engagement, retention, loyalty and/or reactivation
D2C/consumer experience strongly preferred
Sports, media, entertainment, streaming, subscriptions or consumer products is a plus
2️⃣ Cross-Channel CRM Strategy
Experience developing channel strategies across:
📧 Email
📱 Mobile Push
💬 SMS
📲 App / In-App
Other owned CRM channels
3️⃣ Customer Journey + Segmentation Strategy
Design and plan CRM customer journeys
Define audience segmentation and targeting strategies
Develop personalization and customer engagement strategies
Determine the right audience, channel, timing and messaging
Use customer insights and performance data to optimize lifecycle strategies
🎯 What You'll Do
Own the CRM/customer engagement strategy and lifecycle planning.
Design customer journeys from acquisition through engagement, retention and reactivation.
Define audience targeting, segmentation and personalization strategies.
Develop cross-channel CRM strategies across Email, Push, SMS and other customer channels.
Partner with Creative, Copy, Project Management, Production, Data & Analytics and Marketing teams to bring strategies to life.
Ensure campaign components, audiences, messaging, creative and channel plans are aligned before deployment.
Establish campaign requirements, objectives, measurement approach and success metrics.
Review campaign performance and customer insights to identify optimization opportunities.
Help build scalable CRM/lifecycle marketing processes and best practices.
🛠️ CRM / MarTech Experience
Experience with platforms such as Salesforce, Braze, Epsilon, Adobe or similar CRM/marketing technology platforms is valuable.
Important: This is not primarily a campaign-building or technical platform role. We are looking for someone who has owned the marketing strategy, customer journey planning, segmentation and engagement strategy, rather than someone whose experience is limited to configuring campaigns within a CRM platform.
🎓 Qualifications
Bachelor's degree in Marketing, Business, Communications or related field.
4+ years of CRM, lifecycle, customer engagement or digital marketing experience.
Strong D2C/consumer marketing background.
Demonstrated experience developing customer journeys and lifecycle strategies.
Strong understanding of segmentation, targeting and personalization.
Experience planning multi-channel CRM programs.
Strong cross-functional communication and stakeholder management skills.
Ability to translate customer insights and business objectives into actionable CRM strategies.
⭐ Preferred Backgrounds
Candidates from sports, entertainment, media, streaming, subscriptions, retail, consumer products, QSR or other D2C businesses are encouraged to apply.
📍 Toronto/GTA candidates only

Work arrangement
Yes