Vice President Marketing

Role Description The Vice President Marketing (part-time, remote) will lead the development and execution of the institute’s marketing strategy to strengthen brand awareness and support trainee enrollment and placement outcomes. This role will oversee market planning, campaign design, and performance tracking across online and offline channels, ensuring consistent messaging aligned with the institute’s mission. The Vice President Marketing will conduct market research to understand stakeholder needs, competitor positioning, and emerging trends in vocational education and workforce development. Day-to-day responsibilities include collaborating with leadership on strategic initiatives, managing public relations activities, guiding content and outreach efforts, and building relationships with industry partners, donors, and international placement agencies. The role will also provide mentorship to internal teams on marketing best practices and support data-driven decision-making.
Qualifications
Demonstrated ability in strategic Market Planning and Marketing Management to design and lead integrated marketing initiatives.
Strong Market Research and Marketing skills to analyze trends, identify opportunities, and refine campaigns based on data and stakeholder feedback.
Experience in Public Relations and external communications to manage media outreach, stakeholder engagement, and reputation building.
Proven track record in leadership roles within marketing, preferably in education, non-profit, or vocational training sectors.
Excellent written and verbal communication skills, with the ability to convey complex ideas clearly to diverse audiences.
Comfort working in a remote, part-time capacity with strong self-management, organization, and collaboration skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an advantage.
Experience managing budgets, measuring campaign performance, and using digital tools and analytics platforms to guide strategy.

Work arrangement
Yes