Brand Marketing Manager

CONSUMER INSIGHTS AND MARKET RESEARCH
Lead consumer research, monitor brand perception, and track market trends.
Be on top of the latest consumer and category trends and provide actionable insights for the company
BRAND MANAGEMENT
Grow awareness and brand love while recruiting new users to expand our user base.
Responsible to deliver the Brand Management part of the annual marketing plan
Ensure a premium consumer experience across all touchpoints and act as point of contact for other teams
CREATIVE ADVERTISING AND MEDIA
Develop innovative ATL advertising assets with creative agencies and Red Bull HQ.
Build and execute a country-specific paid advertising plan together with the media agency, considering advertising innovation and maximising reach.
Manage agency relationships and ensure effective media planning and buying.
PRODUCT PORTFOLIO & PRODUCT MARKETING
Lead local product portfolio management in close collaboration with Sales & Operations. Implement strong product launches with 360° activation
Work with the iconic Red Bull cartoons and create 360° marketing campaigns to intensify consumption across various occasions.
Develop consumer activations that build brand equity and unique consumer experiences.
STUDENT MARKETING & SAMPLING
Oversee the Sampling & University Marketing Program, supporting the Student Marketeers team.
Drive brand presence and word of mouth on university campuses.
Grow the user base through targeted sampling missions with our Student Marketeers.
AGENCY & PEOPLE MANAGEMENT
Manage creative and media agencies, including budget oversight.
Lead and coach two direct reports, fostering team development and embodying Red Bull values.
University degree.
5+ years of marketing experience in New Zealand; FMCG or lifestyle brand experience is a plus.
Strong knowledge of advertising, product marketing, and consumer research.
Strategic, analytical mindset with the ability to generate actionable insights.
Excellent project management and stakeholder coordination skills.
Independent, ownership-driven work style with an entrepreneurial “can-do” attitude.
Strong interpersonal and communication skills; team player.
Experience managing people and agencies is advantageous.
High integrity, passion for the brand, and commitment to Red Bull values.
Fluency in English (verbal & written).

Employment type
Full-time

Work arrangement
No