Live opening · Posted 6 days ago
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Description supplied by the original job listing.
We are looking for a highly performance-driven Performance Marketing / Growth Manager who can take complete ownership of customer acquisition, conversion and revenue growth across OTT platforms, vertical OTT/drama apps, entertainment apps, D2C products, healthcare and educational apps/websites, and subscription-based digital products
Key Responsibilities
Plan, launch, manage and optimize paid acquisition campaigns, primarily Meta Ads and Google Ads.
Build acquisition strategies for app installs, registrations, trials, purchases and subscriptions.
Optimize CAC, CPA, CPI, conversion rate, ROAS and LTV.
Build and optimize the complete funnel: Ad → Landing Page/App → Install → Registration → Trial → Payment → Subscription → Renewal.
Manage audience strategy, retargeting, remarketing, creative testing, offer testing and funnel optimization.
Manage Meta campaign structures, Custom Audiences, Lookalikes, broad targeting and conversion campaigns.
Work with creative and technical teams to improve conversion performance.
Scale profitable campaigns while monitoring acquisition cost, revenue and campaign stability.
Required Skills
3+ years hands-on performance marketing experience.
Strong Meta Ads experience; Google Ads experience preferred.
Experience with mobile apps and/or websites.
Strong understanding of CAC, CPA, CPI, CVR, ROAS, LTV and payback period.
Experience managing meaningful advertising budgets.
Strong analytical and problem-solving ability.
Ability to work with creative, technical and analytics teams.
Preferred Industry Experience
OTT, entertainment, D2C/e-commerce, EdTech, healthcare, mobile apps, subscription businesses and digital products.
Important
This is not a social media posting or basic boosting role. The candidate must be revenue-focused and capable of owning acquisition and growth.
Selection Process
Practical case study covering a ₹10,000 - ₹50,000 day campaign, funnel design, creative testing, CAC/ROAS calculation, tracking requirements and scaling strategy.
Interested candidates can share me your resume on -hr.irgbtechnologies@gmail.com
Work arrangement
No
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