Live opening · Posted 5 days ago
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Description supplied by the original job listing.
This role is based in our Menara Skymind Penang office.
Position Overview
We are seeking a detail-oriented Email Marketing Operations Specialist to support and optimize our marketing campaigns across multiple shows and platforms. This role combines hands-on email marketing execution with strategic digital campaign management, requiring both tactical precision and analytical thinking to drive measurable results.
Key Responsibilities
Email Marketing Support
Build, schedule, and deploy marketing emails as assigned
Conduct thorough QA of email campaigns, ensuring accuracy of links, dates, imagery, CTAs, and formatting prior to deployment
Maintain email calendars and coordinate send schedules in collaboration with Marketing Managers
Deliver regular reporting and insights on email performance and audience engagement
Digital Strategy
Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness
Quantify and analyze campaign results, providing actionable recommendations to improve marketing effectiveness
Balance competing priorities across multiple teams and projects, offering clear reasoning and strategic solutions
Marketing Operations & Project Coordination
Track campaign milestones, project deadlines, and key marketing deliverables to ensure timely execution
Support daily marketing operations and prepare promotional materials for marketing campaigns
Assist marketing colleagues with data preparation and collation for routine marketing tasks
Provide flexible support for additional ad hoc marketing tasks as assigned by the team
Required Experience
Bachelor's degree in Marketing, Business, or a related field
3-5 years of B2B marketing experience
Hands-on expertise with key marketing platforms: Marketo and Salesforce
Essential Skills
Exceptional project management skills with proven ability to manage multiple initiatives simultaneously
Proficiency in marketing and analytics tools, particularly Salesforce and Marketo
Excellent communication and collaboration skills, with the ability to influence stakeholders across teams
Strong attention to detail and commitment to quality assurance
Employment type
Full-time
Work arrangement
Hybrid
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