Social Media Manager

JAAVYA is an emerging clinical-luxury skincare brand built on minimalist efficacy, scientific integrity, and an elevated aesthetic. We are looking for a passionate, culturally attuned Social Media Manager based in the Delhi NCR region who doesn't just manage feeds, but deeply understands the psychology of skincare enthusiasts.
If you are obsessed with skin-barrier science, aesthetic aesthetic layouts, and building brand communities from the ground up, this is your chance to shape a modern beauty brand's voice from day one.
Key Responsibilities
Content Strategy & Execution: End-to-end planning, scripting, and execution of high-converting Instagram Reels, TikTok-style videos, and static posts tailored for maximum reach and engagement.
Retention & Algorithm Mastery: Architect powerful video hooks, structure pacing for optimal Average View Duration (AVD), and master viewer retention tactics to keep audiences locked in until the final frame.
Brand Vibe & Aesthetic Direction: Maintain our signature clinical-luxury visual identity across all social touchpoints, ensuring every asset mirrors high-end editorial standards.
On-Site Shoot Production: Coordinate, direct, and participate in offline content shoots across Delhi NCR, capturing raw product textures, application shots, and lifestyle visuals.
Community & Growth: Drive organic community growth with an initial milestone target of 10K highly engaged followers, cultivating authentic conversations with skincare connoisseurs.
What We Are Looking For
Experience: Proven hands-on experience managing social media for a skincare, beauty, or cosmetics brand.
Audience Intuition: A native understanding of what skincare enthusiasts love, what ingredients they obsess over, and the specific pain points they look to solve.
Data-Driven Creativity: Deep knowledge of social metrics—specifically hooks, AVD, retention rates, and algorithmic growth loops.
Design Sensibility: A sharp eye for luxury design, minimal typography, and cohesive grid aesthetics.
Location & Availability: Based in Delhi NCR with the flexibility to attend and execute regular offline content shoots.
Who Should Apply?
Only apply if you have a genuine passion for building a brand from the ground up—one that you will proudly want to put on your CV as a defining milestone in your career.

Work arrangement
Yes