Marketing Operations Manager

This role is based in our Menara Skymind Penang office.
The Marketing Operations Manager plays a crucial role in optimizing marketing processes, managing technology platforms, and executing email marketing campaigns across ICP. This role focuses on operational excellence, system management, and bringing marketing operations best practices to the team.
Key Responsibilities
Marketing Operations & Technology Management:
Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution
Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights
Manage marketing tech stack integration and data flow between systems
Maintain data hygiene, lead routing rules, and campaign tracking mechanisms
Ensure compliance with data privacy regulations and marketing best practices
Email Marketing & Campaign Execution:
Develop and manage audience segmentation strategies to ensure targeted, personalized messaging
Create and optimize nurture campaigns aligned to firm priorities for lead generation
Implement A/B testing frameworks to continuously improve email performance metrics (open rates, click-through rates, conversions)
Develop event follow-up email sequences and tracking to ensure timely engagement with qualified leads
Maintain email templates, landing pages, and forms within the marketing tech stack
Research & Continuous Improvement:
Proactively research and stay current on marketing operations trends, technology innovations, and industry best practices
Monitor market developments in marketing automation, email marketing, and campaign management
Bring recommendations for process improvements and new capabilities internally
Take initiative to learn new features and optimize existing tools within the marketing tech stack
Identify opportunities to enhance operational efficiency based on market insights and performance data
Performance Measurement & Reporting:
Track and report on campaign performance metrics and operational KPIs
Provide insights and recommendations based on data analysis
Support measurement frameworks to track marketing-driven pipeline and revenue impact
Generate regular reports on marketing activities for stakeholders
Collaborate with sales teams and regional marketing managers to align marketing operations with business goals
Bachelor's degree in Marketing, Business Administration, or related field
2-4 years of experience in email marketing, digital marketing or marketing automation roles
Proven track record in campaign management and audience segmentation
Strong understanding of marketing automation platforms and CRM systems
Familiarity with digital marketing best practices and measurement
Data-driven mindset with experience analyzing campaign performance and operational metrics
Strong attention to detail and ability to manage multiple projects simultaneously
Self-starter who takes initiative to research industry trends and best practices independently
Desired Skills
Marketo Certified Expert or Marketo Certified Associate
Experience with marketing analytics and reporting tools
Knowledge of API integrations and data mapping
Experience supporting event marketing programs
Understanding of lead scoring, lead lifecycle management, and attribution models
Familiarity with project management methodologies
This position requires an operationally-focused marketing operations manager who is detail-oriented, proactive in staying current with industry trends, and capable of managing marketing technology while executing high-quality email campaigns. The ideal candidate will bring fresh perspectives and marketing operations best practices to elevate the team's capabilities.

Employment type
Full-time

Work arrangement
Hybrid