Sales Marketing Executive

Job Description – Marketing Executive
Company: Rajsi Infin Consultants Private Limited (NBFC)
Location: Dwarka, New Delhi
Department: Sales & Marketing
Positions: 1
Salary: ₹25,000–₹30,000 per month
Qualification: Graduate in any discipline
Experience: Minimum 1–2 years in banking, NBFC, fintech, lending, or financial services marketing.
Key Responsibilities
Plan and execute customer acquisition and lead-generation campaigns for the Company's loan products.
Manage and support marketing activities across digital and offline channels.
Coordinate with the Sales Team to ensure timely follow-up and effective conversion of marketing-generated leads.
Coordinate with external marketing agencies, digital partners, and vendors for campaign execution.
Monitor campaign performance, lead volume, lead quality, conversion rates, and customer acquisition cost (CAC).
Identify suitable customer segments and support targeted marketing initiatives.
Maintain marketing data and prepare regular campaign and lead-generation MIS for management review.
Analyse campaign results and recommend improvements to increase lead quality and marketing ROI.
Ensure all marketing communication is accurate and aligned with the Company's approved products, policies, and brand standards.
Required Skills
Experience in customer acquisition, lead generation, and campaign execution.
Understanding of digital marketing and offline marketing channels.
Good communication, analytical, vendor-management, and coordination skills.
Ability to track campaign performance, lead quality, conversion, and acquisition costs.
Working knowledge of MS Office, CRM, and basic marketing tools.
Target-oriented with a data-driven approach to marketing.
Preferred: Candidates with experience in financial product marketing, digital lending, customer segmentation, and lead-generation campaigns in an NBFC, bank, or fintech.

Work arrangement
No