Product Marketing Manager

Company Description Apeiro partners with governments to equip citizens and healthcare providers with personalized knowledge at the moment they need it. The organization focuses on making health systems more sustainable by leveraging healthcare reform, mobile technologies, and growing investments in health. Apeiro operates at the intersection of public health, innovation, and technology to improve access to informed care decisions. Team members contribute to solutions that help modernize healthcare delivery and empower communities with actionable information.
Role Description The Product Marketing Manager is a full-time, on-site role based in Noida. This role is responsible for developing and executing product marketing strategies that support the adoption and growth of Apeiro’s healthcare solutions. Day-to-day activities include collaborating with product management to define positioning, conducting market and competitive research, and building data-driven go-to-market plans. The Product Marketing Manager will create messaging and collateral, enable sales teams with product training and materials, and track performance to optimize campaigns. The role works cross-functionally with sales, product, and operations teams to ensure consistent communication and a strong value proposition in the market.
Qualifications
Candidates should possess skills in Market Research and competitive analysis to understand trends, user needs, and opportunities.
Candidates should possess skills in Go-to-Market Strategy and Product Marketing to build positioning, messaging, and launch plans.
Candidates should possess skills in Product Management collaboration to translate market insights into product requirements and roadmaps.
Candidates should possess skills in Sales collaboration and enablement to support sales teams with training, tools, and content.
Strong written and verbal communication skills, with the ability to explain complex concepts clearly to diverse stakeholders.
Experience in healthcare, public sector, or technology-driven products is preferred.
Bachelor’s degree in marketing, business, communications, or a related field; advanced degree is an advantage.
Ability to work cross-functionally, manage multiple projects, and use data and metrics to guide decisions.

Work arrangement
No