Regional Sales Manager, North America

On behalf of one of our valued clients, QUPAQ, we are searching for a dedicated Regional Sales Manager to join the growing team in North America.
About QUPAQ
QUPAQ is a leading Danish company delivering automation and packaging solutions for the food industry. Rooted in Denmark and serving customers internationally, QUPAQ combines strong engineering, customer focus, and close collaboration to help food producers improve production efficiency and performance.
As QUPAQ expands their presence across North America, they are seeking an experienced commercial leader to grow the business, strengthen key customer relationships, and lead our regional sales organization.
About the Position
As Regional Sales Manager, North America, you will lead QUPAQ’s commercial growth across the United States and Canada. Reporting to the CEO, you will manage a team of four Territory Sales Managers and hold responsibility for regional order intake, revenue, gross margin, sales forecasting, key-account development, and delivery of the North American commercial strategy.
This is a hands-on leadership role for a proactive sales professional who can combine strategic planning, complex solution selling, and strong people management.
Responsibilities
Develop and execute QUPAQ’s North American sales strategy and regional business plan.
Deliver order-intake, revenue, gross-margin, and profitability targets.
Manage the regional budget, sales pipeline, forecasts, pricing, and commercial performance reporting.
Lead, coach, and develop four Territory Sales Managers.
Drive new-customer acquisition, strategic account growth, repeat business, and customer retention.
Lead complex customer negotiations and support the team on major opportunities.
Build relationships with customers, partners, consultants, and industry stakeholders.
Identify new applications, market segments, partnerships, and growth opportunities.
Collaborate closely with Engineering, Project Management, Customer Service, Operations, and Marketing to ensure strong project delivery and customer satisfaction.
Represent QUPAQ at customer meetings, trade shows, conferences, and industry events.
Preferred Qualifications
7+ years of sales leadership experience in capital equipment, industrial machinery, automation, robotics, packaging, or related technical solutions.
Proven record of delivering sales, order intake, revenue, and profitability targets.
Experience leading and developing sales teams and managing complex, long-cycle B2B solution sales.
Strong commercial judgment, financial acumen, negotiation skills, and key-account-management capabilities.
A structured, proactive, and detail-oriented working style, with strong ownership and follow-through.
Experience using CRM and ERP systems for pipeline management, forecasting, and reporting.
Excellent communication and relationship-building skills.
Experience in food processing, food packaging, or related industries is preferred.
Bachelor’s degree in Business, Engineering, or a related discipline preferred; equivalent experience will be considered.
Located on the East Coast with ability to travel regularly throughout North America.
What We Offer
A senior commercial leadership role with direct impact on QUPAQ’s North American growth strategy.
Direct reporting line to the CEO in Denmark and close collaboration with a global leadership team.
Responsibility for a regional sales team and strategic customer portfolio.
An international, collaborative, and growth-oriented work environment.
The opportunity to shape market development, key-account strategy, and sales processes in North America.
Competitive compensation, performance-based incentive opportunity, and benefits package.
A culture that values initiative, customer focus, accountability, and continuous improvement.
QUPAQ welcomes qualified applicants from all backgrounds.
More information about QUPAQ.

Work arrangement
Yes