Digital Ads Performance Marketing Specialist

Company Description REVAMP is a dynamic and creative marketing agency specializing in effective, innovative digital growth solutions for a wide range of clients. With over five years of experience, the agency has helped more than 50 brands across sectors such as D2C, technology, fashion, healthcare, social impact, and hospitality surpass key revenue milestones, including $1 million in revenue. REVAMP’s portfolio includes collaborations with leading brands like Lays, Urban Company, Amazon, Titan, and PhonePe, as well as high-impact projects with government and social organizations. The agency has earned multiple accolades, including recognition from Google’s She the People Digital Women Award and nominations from Economic Times and Social Samosa, highlighting its industry leadership. REVAMP uses a proprietary 12-step growth blueprint to drive scalable, sustainable growth, and has guided numerous startups from launch to becoming established brands.
Role Description The Digital Ads Performance Marketing Specialist will be responsible for planning, executing, and optimizing paid campaigns across platforms such as Meta, Google, and other relevant ad networks. Day-to-day responsibilities include conducting audience and keyword research, creating and testing ad creatives and copies, managing budgets and bids, and monitoring campaign performance against defined KPIs. The role involves analyzing data and generating performance reports, recommending optimization strategies, and collaborating closely with creative, content, and account management teams to align campaigns with client goals. The specialist will also stay updated on digital advertising trends, platform updates, and best practices to ensure continuous improvement. This is a full-time, on-site role based in New Delhi.
Qualifications
Strong hands-on experience with digital advertising platforms (e.g., Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads) and performance marketing tools.
Skills in campaign strategy, audience segmentation, keyword research, and funnel optimization to drive measurable growth.
Data analysis capabilities, including proficiency with analytics tools (e.g., Google Analytics), A/B testing, and reporting dashboards.
Ability to collaborate with creative and content teams on ad copy, visual assets, and landing page alignment for conversion-focused campaigns.
Knowledge of tracking and attribution (pixels, UTM parameters, basic understanding of conversion events and attribution models).
Good communication and stakeholder management skills, with the ability to explain performance insights and recommendations clearly.
Comfort working in a fast-paced agency environment, managing multiple campaigns and brands across diverse industries.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in a performance marketing or paid media role at an agency or growth-focused organization is highly beneficial.

Work arrangement
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