Digital Marketing Executive

Location - Hyderabad
Job Type - Full-time, On-roll
About Vasudha Grand
Vasudha Grand is a premium, forest-integrated weekend villa community on NH-65, near Zaheerabad/Kohir, Hyderabad, on the Hyderabad–Mumbai Industrial Corridor. Set on a proposed DTCP layout with 600 & 900 sq. yd. plots, 70%+ green cover, a Miyawaki forest system, solar-ready infrastructure, self-sufficient water systems, and a resort-style destination clubhouse, the project is built for buyers who want a healthier, nature-led second home and weekend getaway.
Role Overview
We are looking for a Digital Marketing Executive to own Vasudha Grand's social media presence and performance marketing, generating a steady stream of qualified leads for the sales team. This role works closely with the video editor and graphic designer to plan and publish content, and with the Telesales/BD team to track lead quality and campaign ROI.
Key Responsibilities
Plan and manage the social media content calendar (Instagram, Facebook, YouTube) for Vasudha Grand.
Plan, execute, and optimize performance marketing campaigns (Meta Ads, Google Ads) to generate qualified leads within target cost-per-lead.
Brief, review, and coordinate with the video editor and graphic designer to produce on-brand content and ad creatives.
Track cost-per-lead, lead quality, and campaign ROI; coordinate with the Sales Head/Telesales team on lead flow and feedback.
Manage website and landing page updates and lead-capture forms in coordination with developers/agencies.
Plan and coordinate influencer collaborations and on-site content shoots.
Monitor and respond to social media engagement, comments, and DMs in line with the brand's premium tone.
Track real estate digital marketing trends, competitor campaigns, and audience insights.
Maintain a content and campaign calendar; share regular performance reports with the Founder.
What We're Looking For
2–3 years of experience in digital marketing, with prior experience marketing real estate projects (plots/villas/apartments) mandatory.
Hands-on experience running Meta Ads and Google Ads campaigns with a track record of generating qualified property leads.
Strong understanding of social platforms, content trends, and analytics tools (Meta Business Suite, Google Analytics).
Working understanding of the real estate buyer journey and lead qualification (genuine interest vs. junk leads).
Good communication skills; comfortable briefing creative teams and coordinating with sales.
Graduate; a digital marketing certification is a plus.
What We Offer
Fixed salary + performance incentives tied to qualified leads generated.
Ownership of the brand's digital presence for a premium, first-of-its-kind project.
Direct access to and mentorship from the Founder.
Real growth potential as Vasudha Grand and its upcoming projects scale.

Work arrangement
No