Marketing Manager – Lead Generation & Digital Growth

Position: Marketing Manager
Company: Fireblaze AI School ( Fireblaze Technologies Pvt Ltd )
Location: Nagpur
Employment Type: Full-time
Experience Required: 3+ years in marketing
Salary: ₹25,000 – 35,000 + Performance Bonus
Fireblaze Technologies is an AI-driven edtech company based in Nagpur offering industry-focused training programs in Data Science, Full Stack Development, and AI/ML. We operate across three branches and are scaling our student enrollment to achieve aggressive growth targets.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
Define and execute the marketing and communication activities according to our marketing plan
Coordinate all marketing activities to generate qualified leads for our programs
Collaborate with other teams (Sales, Academics) to promote our course offerings
Inform clients and prospects of products and services through creative digital marketing strategies
Track performance of all marketing campaigns and provide monthly ROI reports
Manage ad spend across Google Ads, Meta, and other digital channels (₹2,00,000–4,00,000/month budget)
Optimize conversion funnel from leads to office visits to enrollments
Mentor and manage social media and content team members
Qualification
Bachelor's degree or equivalent professional experience
3+ years' experience in marketing, preferably in lead generation or performance marketing
Proven track record generating leads for B2C or educational programs
Proficiency in digital marketing platforms (Google Ads, Meta Ads, Google Analytics)
Ability to multi-task and manage multiple campaigns simultaneously
Strong verbal, written, and organizational skills
Data-driven mindset with ability to track, analyze, and report on KPIs
Preferred Qualifiations
Experience in edtech, online learning, or student recruitment
Familiarity with CRM systems
Experience with content creation and copywriting
Knowledge of SEO and email marketing

Work arrangement
No