Social Media Creative Director

This is a remote position.
The Social Media Creative Manager owns the creative and strategic response to client briefs across social media, translating requirements into sharp strategies, creative directions, and shot-by-shot storyboards. This role sits at the intersection of strategic thinking and hands-on creative execution: the successful candidate must be fluent in AI creative tools (image, video, and content-generation platforms) and able to personally use them to prototype, direct, and brief designers scene by scene - not just describe concepts in the abstract. They will act as the creative conscience of client deliverables, ensuring every output is on-strategy, on-brand, and production-ready.
Strategy & Creative Direction
Review and interpret client briefs, extracting the commercial objective, audience, and platform requirements behind each request.
Develop social media strategies and creative concepts that respond directly to brief objectives and brand guidelines.
Translate strategy into clear creative direction: mood, tone, messaging hierarchy, and platform-specific formats (Reels, TikTok, Stories, carousels, etc.).
Build detailed storyboards and scene-by-scene shot breakdowns that designers, editors, and videographers can execute without ambiguity.
AI Creative Tools — Hands-On Execution
Personally operate AI creative tools (e.g. image generation, AI video, generative editing platforms) to prototype concepts, mood boards, and pre-visualizations.
Use AI outputs as direction references — briefing designers on exact scene composition, camera angles, transitions, pacing, and visual treatment.
Stay current on emerging AI creative tools and evaluate new platforms for potential integration into the creative workflow.
Champion AI-assisted workflows that speed up ideation, iteration, and client turnaround without compromising creative quality.
Team & Workflow Management
Brief and direct designers, videographers, and editors, providing clear, actionable creative and technical guidance.
Review creative work-in-progress against brief and strategy, giving structured feedback and iterating until output is client-ready.
Manage creative timelines in coordination with the Strategy and Planning Director, ensuring deliverables are met on schedule.
Maintain consistency of creative quality and brand standards across all clients and campaigns.
Client & Cross-Functional Collaboration
Partner with account/strategy leads to align creative direction with client objectives and paid media, SEO, and content plans.
Present creative concepts and storyboards internally and, where required, directly to clients.
Incorporate client and stakeholder feedback into revised creative direction efficiently.

Work arrangement
Yes