Senior Creative Director

The Social Media Creative Manager owns the creative and strategic response to client briefs across social media, translating requirements into sharp strategies, creative directions, and shot-by-shot storyboards. This role sits at the intersection of strategic thinking and hands-on creative execution: the successful candidate must be fluent in AI creative tools (image, video, and content-generation platforms) and able to personally use them to prototype, direct, and brief designers scene by scene - not just describe concepts in the abstract. They will act as the creative conscience of client deliverables, ensuring every output is on-strategy, on-brand, and production-ready.
Strategy & Creative Direction
• Review and interpret client briefs, extracting the commercial objective, audience, and platform requirements behind each request.
• Develop social media strategies and creative concepts that respond directly to brief objectives and brand guidelines.
• Translate strategy into clear creative direction: mood, tone, messaging hierarchy, and platform-specific formats (Reels, TikTok, Stories, carousels, etc.).
• Build detailed storyboards and scene-by-scene shot breakdowns that designers, editors, and videographers can execute without ambiguity.
AI Creative Tools — Hands-On Execution
• Personally operate AI creative tools (e.g. image generation, AI video, generative editing platforms) to prototype concepts, mood boards, and pre-visualizations.
• Use AI outputs as direction references — briefing designers on exact scene composition, camera angles, transitions, pacing, and visual treatment.
• Stay current on emerging AI creative tools and evaluate new platforms for potential integration into the creative workflow.
• Champion AI-assisted workflows that speed up ideation, iteration, and client turnaround without compromising creative quality.
Team & Workflow Management
• Brief and direct designers, videographers, and editors, providing clear, actionable creative and technical guidance.
• Review creative work-in-progress against brief and strategy, giving structured feedback and iterating until output is client-ready.
• Manage creative timelines in coordination with the Strategy and Planning Director, ensuring deliverables are met on schedule.
• Maintain consistency of creative quality and brand standards across all clients and campaigns.
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Client & Cross-Functional Collaboration
• Partner with account/strategy leads to align creative direction with client objectives and paid media, SEO, and content plans.
• Present creative concepts and storyboards internally and, where required, directly to clients.
• Incorporate client and stakeholder feedback into revised creative direction efficiently.
Requirements
Experience
• 4+ years in a social media creative, art direction, or content strategy role, ideally agency-side.
• Proven track record of translating client briefs into executed social media campaigns across multiple platforms.
• Experience directing designers, videographers, or production teams on scene-by-scene execution.
Skills
• Hands-on, practical experience with AI creative tools (e.g. image/video generation, generative editing, AI-assisted storyboarding) — this is a must, not a nice-to-have.
• Strong storyboarding and shot-planning skills, with the ability to communicate visual direction precisely.
• Deep understanding of platform-native content formats (Instagram, TikTok, YouTube Shorts, Snapchat, LinkedIn).
• Excellent creative writing and concept-development ability.
• Strong presentation skills for internal and client-facing creative pitches.
• Comfortable managing multiple client briefs and creative workstreams simultaneously.
Nice to Have
• Familiarity with paid social media performance metrics and how creative impacts campaign results.
• Prior experience in GCC, or MENA market creative work.

Work arrangement
Yes