Amazon PPC Specialist

About Us
Skin Gym and Paintlab are beauty brands offering skincare tools, beauty devices, press-on nails, and nail essentials. We’re looking for an experienced Amazon PPC Specialist to manage advertising for both brands, grow sales, and improve profitability.
About the Role
You’ll own the day-to-day strategy, execution, and optimization of our Amazon advertising campaigns. This is a hands-on role for someone who is analytical, organized, and confident turning campaign data into clear actions.
You’ll work closely with our Amazon, marketing, and creative teams to support product launches, strengthen existing listings’ advertising performance, and make the most of our advertising budget.
Key Responsibilities
Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for both brands.
Conduct keyword research, competitor analysis, and product targeting research to identify growth opportunities.
Review search term reports, expand successful targeting, and add negative keywords to reduce wasted spend.
Adjust bids, budgets, placements, and campaign structures based on performance and business priorities.
Monitor ACoS, TACoS, ROAS, conversion rate, CPC, and advertising sales, balancing growth with profitability.
Develop advertising plans for new product launches, seasonal promotions, and major Amazon shopping events.
Coordinate advertising with inventory availability, product margins, pricing, and promotional plans.
Collaborate with the creative and Amazon teams to identify listing and content improvements that could support conversion.
Test campaign strategies and creative assets, document results, and apply successful learnings.
Provide weekly reports highlighting results, budget pacing, challenges, and recommended next steps.
Identify and troubleshoot advertising performance issues proactively.
Qualifications
At least 2 years of hands-on Amazon PPC experience, with a track record of improving campaign performance.
Strong working knowledge of Amazon Ads and Seller Central reporting.
Experience managing multiple product portfolios, campaign types, and advertising budgets.
Solid understanding of ACoS, TACoS, ROAS, and how advertising affects overall account profitability.
Strong Excel or Google Sheets skills for performance analysis and reporting.
Ability to distinguish between advertising issues and listing, pricing, or inventory issues.
Strong attention to detail, clear communication, and the ability to manage priorities independently.
Nice to Have
Experience with beauty, skincare, personal care, or nail brands.
Experience supporting new product launches and competitive product categories.
Familiarity with Amazon PPC management and keyword research tools.
What Success Looks Like
Sustainable growth in Amazon sales while meeting agreed profitability goals.
Lower wasted spend and stronger performance across priority products.
Budgets managed consistently within approved targets.
Clear reporting that explains what changed, why it matters, and what happens next.
Proactive coordination with the team to support launches and promotions.

Work arrangement
Yes