E-commerce Operations Coordinator & Executive Assistant

Hey there!
We’re looking for a highly organised E-commerce Operations Coordinator & Executive Assistant to join our growing team at Sereni Parenting.
This is a full-time role working closely with the founder across e-commerce operations, inventory, suppliers, creators, Amazon, fulfilment, and general admin.
About Us
Sereni Parenting is a growing e-commerce brand creating products that support children and families.
We operate across Shopify, Amazon, and multiple fulfilment partners, working with suppliers, creators, actors, and contractors around the world.
We’re looking for someone proactive, detail-oriented, quick to learn, and comfortable figuring things out independently. You’ll be given SOPs and clear direction for recurring tasks, but we also want someone who can use judgement, research, and AI tools to solve problems.
What You’ll Be Doing
Supporting the Founder: Help execute priorities, follow up on tasks, gather information, and keep things moving.
Inventory & Suppliers: Monitor inventory, update planning sheets, coordinate stock, and check supplier invoices.
Fulfilment & Amazon: Help with orders, packing lists, shipment coordination, Amazon labels, and other operational tasks.
Creators & Actors: Find creators, communicate scripts and instructions, organise deliverables, and follow up on deadlines.
Customer Service & Admin: Help with customer issues, suppliers, contractors, accountants, and general follow-ups.
Research & Problem Solving: Research solutions, use AI tools, and handle new or unexpected tasks as they come up.
What We’re Looking For
Experience: 2+ years as an EA, VA, Operations Coordinator, or in e-commerce operations.
CEO Experience: Previous experience working directly with a CEO, founder, or executive.
Fast Learner: Eager to learn and quick to pick up new tasks, tools, and processes.
Good With Numbers: Comfortable with spreadsheets, calculations, and checking data.
Attention to Detail: You catch mistakes and make sure work is accurate.
Proactive Communicator: We don’t have to follow up with you — you follow up with us and keep tasks moving.
Independent: Comfortable researching solutions and figuring things out before asking for help.
Organised: Able to manage multiple tasks and shifting priorities.
Strong English: Clear written and spoken communication.
Helpful Experience
Experience with any of the following is a strong advantage:
Shopify
Amazon Seller Central
Inventory management
Order fulfilment
Supplier coordination
Google Sheets / Excel
ChatGPT and AI tools
Customer service
You do not need experience with every tool. We care more about whether you can learn quickly and figure things out.
Why You’ll Love Working With Us
Direct Founder Access: Work closely with the founder and learn how different parts of a growing e-commerce company operate.
Varied Work: Work across operations, inventory, Amazon, suppliers, creators, and fulfilment.
Ownership & Growth: Take on more responsibility as you learn the business.
AI-First Environment: We actively use AI and automation to work faster and more effectively.
Remote Work: Work remotely as part of an international team.
Role Details
Full-time
Remote
Monday–Friday
Long-term position
We are prioritising candidates based in Malaysia
Salary based on experience

Work arrangement
Yes