MICE Sales

MICE Sales Executive
Company: BAI Infosolutions Private Limited – CoTrav
Location: Gurgaon (On-site)
Experience: 2–5 Years
Industry: Travel & Hospitality | Corporate Travel & MICE
Employment Type: Full-time
About the Role
We are looking for a dynamic and results-oriented MICE Sales Executive to drive business development and sales for our MICE and corporate event solutions.
The role involves identifying new business opportunities, understanding client requirements, designing suitable MICE solutions, preparing proposals and quotations, and managing client relationships throughout the sales cycle. The ideal candidate should have strong communication, negotiation and relationship-building skills, along with a good understanding of corporate travel, events and MICE.
Key Responsibilities
Business Development & Lead Generation
Identify and develop new corporate accounts and MICE business opportunities.
Generate leads through cold calling, email outreach, LinkedIn, networking and industry contacts.
Build and maintain a strong pipeline of prospective MICE clients.
Research target companies and identify decision-makers and business opportunities.
MICE Sales & Client Acquisition
Understand client requirements for corporate events, conferences, offsites, incentives, exhibitions and group travel.
Develop customized MICE proposals based on client objectives, budget and requirements.
Present concepts, itineraries, quotations and proposals to prospective clients.
Drive negotiations and convert opportunities into confirmed business.
Achieve assigned sales and revenue targets.
Corporate Events & MICE Solutions
Handle sales for corporate meetings, conferences, incentive trips, team outings, offsites and group travel.
Coordinate requirements related to hotels, flights, ground transportation, venues, activities, meals and event production.
Work closely with the operations team to ensure proposed solutions are feasible and commercially viable.
Stay updated with new destinations, hotels, venues, experiences and MICE offerings.
Client Relationship Management
Build strong and long-term relationships with corporate clients.
Conduct client meetings, presentations and business discussions.
Understand client expectations and provide suitable travel and event solutions.
Maintain regular communication with clients throughout the sales process.
Develop repeat business and identify opportunities for account growth.
Proposal, Quotation & Negotiation
Prepare detailed quotations, proposals and presentations.
Coordinate with hotels, DMCs, airlines, transport providers and other vendors for competitive rates.
Negotiate rates, inclusions, contracts and commercial terms with vendors.
Ensure proposals are accurate, competitive and aligned with client budgets.
Coordination & Execution Support
Coordinate closely with internal Operations, Travel, Finance and other teams for confirmed business.
Ensure smooth handover of confirmed MICE requirements to the operations team.
Support event execution and remain available for critical client requirements when required.
Resolve client/vendor issues promptly and ensure successful delivery.
Sales Reporting & Market Intelligence
Maintain accurate CRM records, sales trackers and opportunity pipelines.
Prepare regular sales and revenue reports.
Track conversion rates, pending opportunities and follow-ups.
Monitor competitor activities, market trends and emerging MICE destinations.
Eligibility & Requirements
Bachelor’s degree in Travel & Tourism, Hospitality, Business Administration, or a related field.
2–5 years of experience in MICE Sales, Corporate Travel Sales, Event Sales or Business Development.
Strong knowledge of corporate travel and MICE services.
Experience handling corporate events, conferences, offsites, incentive travel and group movements will be preferred.
Strong communication, presentation and negotiation skills.
Proven ability to generate leads and convert prospects into business.
Strong client relationship and networking skills.
Comfortable with cold calling, client meetings and business travel.
Proficiency in MS Office, Excel, PowerPoint and CRM tools.
Strong commercial understanding with a target-oriented approach.
Ability to work under deadlines and manage multiple opportunities simultaneously.

Work arrangement
No