Social Media Manager

About the Role:
We are looking for a dynamic and forward-thinking Social Media Manager who brings a strong mix of strategy, creativity, and technological awareness. The ideal candidate has deep expertise in social media, stays ahead of emerging trends, platforms, and AI-driven tools, and has delivered impactful, insight-led campaigns. This role requires someone who can lead from the front, manage teams, and confidently engage with clients, while ensuring high-quality execution across all social and digital touchpoints. A strong foundation in PR, reputation management, and crisis communication is essential.
Roles and Responsibilities:
Lead end-to-end social media strategy, planning, and execution across platforms for multiple clients.
Develop innovative, insight-driven campaigns that align with brand and communication objectives.
Stay updated and actively leverage latest social media technologies and AI tools (content creation, design, automation, voiceovers, analytics, etc.).
Oversee content creation including copy, creatives, videos, and emerging formats (Reels, Shorts, AI-assisted content).
Manage and mentor a team, ensuring creative excellence, consistency, and timely delivery.
Act as the primary client interface, handling communication, presentations, and expectation management.
Collaborate closely with PR teams to ensure narrative alignment, reputation management, and crisis preparedness.
Lead real-time response and crisis management on social media platforms.
Conceptualise and deliver strategy decks, campaign presentations, and performance reports.
Track performance metrics, social listening insights, and trends to drive continuous optimization.
Skills Required:
Strong expertise across major social media platforms and evolving content formats.
Hands-on experience with AI-powered tools for content creation, design, video editing, and voiceovers.
Proven track record of delivering creative, high-impact campaigns.
Strong understanding of PR, media sensitivity, and online reputation management.
Excellent written and verbal communication skills (creative copywriting + confident client interaction).
Strong presentation and storytelling ability.
Demonstrated team leadership and stakeholder management skills.
Ability to work in a fast-paced, deadline-driven environment while maintaining quality.
Qualifications:
Bachelor’s or Master’s degree in Mass Communication, Marketing, Journalism, Media Studies, or related field.
7–8 years of relevant experience in a PR agency, digital agency, or integrated communications firm.
Prior experience managing teams and multiple client accounts is essential.

Work arrangement
No