Google Ads Specialist

Designation: Google Ads Specialist (SaaS and Cloud- Based Experience Candidate ONLY)
Experience: 5+ Years
Department: Marketing
Employment Type: Full-Time
Location: Noida, Sector-62
Mode of Work: On-site
Preferred Notice Period: Immediate joiner / 15 days notice period
Job Summary
We are looking for an experienced Google Ads Specialist with 5+ years of hands-on expertise managing and scaling Google Ads campaigns, ideally within SaaS or cloud-based product companies. The ideal candidate will own the full Google Ads funnel — from strategy and setup to daily optimization and reporting — driving efficient, high-quality lead generation and pipeline growth.
Key Responsibilities
● Plan, execute, and manage end-to-end Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing
● Conduct in-depth keyword research, competitive analysis, and audience segmentation to drive qualified traffic
● Own bid strategies, budget allocation, and campaign structuring to maximize ROAS and minimize CPA
● Write and test ad copy, and collaborate with design on creative assets for Display/YouTube campaigns
● Set up and manage conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM)
● Build and optimize remarketing and lookalike/similar audience campaigns
● Run continuous A/B tests on ad copy, landing pages, bidding strategies, and audience targeting
● Monitor daily campaign performance and proactively adjust strategy to hit CPL/CPA/ROAS targets
● Prepare and present weekly/monthly performance reports with clear insights and optimization recommendations
● Collaborate with Content, Design, Web, and Sales teams to improve landing page conversion and lead quality
● Stay current on Google Ads platform updates, algorithm changes, and industry best practices specific to SaaS/cloud marketing
Required Skills
● 5+ years of hands-on experience managing Google Ads campaigns, with proven results in SaaS or cloud-based companies
● Deep expertise in Search, Display, Performance Max, YouTube, and Remarketing campaign types
● Strong understanding of the SaaS/cloud buyer funnel (MQL → SQL → Trial/Demo → Conversion)
● Proficiency in GA4, Google Tag Manager, and conversion tracking setup
● Strong grasp of bidding strategies (Target CPA, Target ROAS, Maximize Conversions, etc.)
● Advanced analytical skills — able to interpret data and translate it into optimization decisions
● Experience managing significant monthly ad spend/budgets
● Proficiency in Excel or Google Sheets
● Strong communication and stakeholder management skills
Nice to Have
● Google Ads Certification (Search, Display, or Measurement)
● Experience with Looker Studio for reporting/dashboards
● CRM experience (HubSpot, Salesforce, or Zoho CRM)
● Familiarity with SaaS/cloud sales cycles (freemium, trial-led, or demo-led motion)
● Basic understanding of SEO and CRO principles
Key Performance Indicators (KPIs)
● Cost Per Lead (CPL) & Cost Per Acquisition (CPA)
● Return on Ad Spend (ROAS)
● Click-Through Rate (CTR) & Conversion Rate
● Marketing Qualified Leads (MQLs) generated via Google Ads
● Lead Quality & Sales-Accepted Rate
● Budget Utilization & Efficiency
Preferred Candidate Profile
● Data-driven with strong analytical and problem-solving skills
● Deep, focused expertise in Google Ads specifically (not a generalist across multiple platforms)
● Detail-oriented with a focus on measurable business outcomes
● Self-motivated, proactive, and comfortable in a fast-paced SaaS environment

Work arrangement
No