Marketo Architect

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
We are looking for a Marketo Architect to join our team. You will deliver a production-ready instance integrated with SFDC, custom Heroku middleware, and third-party martech, while guiding migration, sync, attribution, and deliverability readiness.
Responsibilities
Deliver a fully provisioned Marketo production instance and lead the manual migration of up to 100 historical marketing programs via the Marketo Program Import Wizard
Validate that local assets, smart campaigns, and tokens transfer without breaking campaign architecture
Perform a detailed pre-migration inventory of images, emails, landing pages, forms, and smart campaigns to decide what to migrate versus retire
Audit the source database to remove inactive or duplicate records and produce a complete Data Dictionary mapping CRM, Marketo-only, and custom fields
Export global unsubscribes, blocklists, and hard bounces from the legacy system and import them as a Trusted List Import to maintain privacy and deliverability compliance
Run an end-to-end Salesforce sync using custom sync filters to isolate and import legacy records based on the completed database audit
Route all incoming lead data through the configured Heroku middleware pipeline and partner with developers to implement UUID matching logic that deduplicates dynamically and prevents API race conditions during parallel database writes
Combine configuration scripts and routing rules into the version control repository
Integrate and configure Adobe Marketo Measure to calculate MTA models across active channels, align CRM Campaign touchpoint rules to standard attribution models, and help design a robust lead scoring model
Configure Marketo webhooks and custom API LaunchPoint services to ingest and map data elements from Demandbase, Lytics, ZoomInfo, and Salesforce
Plan and execute a phased IP warming schedule in the new Marketo instance to build ISP sender reputation and maximize deliverability ahead of full launch
Execute end-to-end SIT test scripts to prove data integrity across the SFDC sync and Heroku pipeline, and write a Technical Design Document covering sync filters, field mappings, deduplication rules, and MTA schema
Requirements
Extensive hands-on Marketo Developer experience (7+ years) delivering complex Adobe Marketo Engage implementations
At least 1 year of experience as a Software Architect
Valid Adobe Marketo Engage certification
Deep expertise in native Marketo-Salesforce bidirectional sync, custom sync filters, Salesforce profile permissions, and CRM data schemas
Proven track record managing large-scale Marketo-to-Marketo migrations, including database cleansing, Program Import Wizard usage, and blackout window coordination
Demonstrated experience deploying Adobe Marketo Measure, including JavaScript deployment, ad platform integration, and configuring custom and standard attribution models
Strong understanding of REST APIs, custom webhooks, and data synchronization logic, with experience partnering with developers on Heroku or similar middleware pipelines to resolve deduplication and payload issues
Proficiency in English at a B2+ level (Upper-Intermediate)
We offer
International projects with top brands
Work with global teams of highly skilled, diverse peers
Healthcare benefits
Employee financial programs
Paid time off and sick leave
Upskilling, reskilling and certification courses
Unlimited access to the LinkedIn Learning library and 22,000+ courses
Global career opportunities
Volunteer and community involvement opportunities
EPAM Employee Groups
Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

Work arrangement
Yes