B2B Marketing Copywriter

Overview
Weber Associates is a specialized Sales and Marketing Performance Improvement Company that helps Fortune 250 clients improve revenue growth, sales effectiveness, marketing performance and the customer experience.
We are seeking a client-facing B2B marketing copywriter to join our growing team of creative professionals and deliver high-impact marketing copy across our financial services, healthcare, retail, and telecommunications clients.
Ideal candidates will use their strong writing and complex information synthesis skills to create audience-targeted, actionable creative that drive audience awareness, engagement and most importantly, action. Demonstrable experience working within complex B2B marketing and/or sales environments and/or creative agencies who serve the Fortune 250 is critical for success in this role.
Responsibilities
The following are representative examples only — not a checklist of every creative assignment. In this role you will:
Write audience-specific marketing and sales support copy for various B2B clients whose main target audience includes financial professionals such as advisors, brokers, consultants and insurance agents as well as limited end-client materials (businesses and consumers)
Develop net-new content for sales and marketing presentations, video scripts and storyboards, digital campaigns, and supporting creative assets such as email journeys, Web landing pages, fact sheets, flyers, case studies, and product brochures/digital guides
Edit and rewrite prewritten client sales and marketing materials targeted to sales intermediaries and frontline sales teams, including case studies, sales guides and tools, complex sales ideas, financial illustrations, and annual reports, polishing copy to ensure clarity while balancing a sophisticated audience’s level of subject matter understanding
Develop sales support content for clients’ internal B2B sales teams, such as frequently-asked questions, handling objections, sales playbook and toolkit copy, sales and service training
Perform market/competitive research to immerse in client problems and solutions, gain clear understanding of content and supplement client draft work
Actively listen to client and management requests to understand assignment specifics and deliver outstanding work
Proofread and edit for complete accuracy and adherence to client brand, style guide and legal/compliance standards
Develop and maintain strong relationships with client and Weber team members, including managers and peers
Assist team leader, fellow copywriters and designers in producing strong creative, including information design direction for supplied copy
Ideal Background
Experience marketing creative and copywriting within complex B2B sales and/or marketing environments.
Hands-on experience working with Fortune 250 marketing organizations and sales teams.
Professional services consulting or creative agency experience, ideally supporting large, complex organizations marketing to complex distribution partners that use an intermediary like an agent or wholesaler (e.g., financial services firms, financial professionals, brokers, insurance agents).
Experience in one or more priority sectors: financial services, healthcare, or property and casualty insurance.
Experience supporting client engagements or substantial workstreams as part of a team.
Qualifications
Approximately 3-5 years of relevant copywriting experience, preferably in a B2B marketing agency or professional services consultancy.
Bachelor’s degree in English, Journalism, Marketing/Advertising or related field of study
Demonstrated ownership and initiative, including the ability to move ambiguous work forward, communicate effectively with teammates and clients, and work well as part of a team with somewhat limited oversight.
Excellent communication, presentation, facilitation, and relationship-building skills.
Proficiency using Microsoft Office Suite (Word, PowerPoint) and familiarity with AI productivity tools.
Ability to manage multiple priorities, work independently, and consistently deliver high-quality work in a fast-paced, deadline-driven environment.
Strong organizational skills and detail orientation is a must.
Willingness to travel occasionally for client and internal meetings.
What Success Looks Like
Success in this role means consistently delivering exceptional client work, building trusted relationships within and outside Weber, elevating our creative outputs, and strengthening Weber Associates’ marketing capabilities and portfolio. Successful associates may advance into senior creative team and/or account management roles if interested after 1-3 years if opportunities arise.

Work arrangement
Yes