Area Sales Executive

Company Description Bagrry’s is India’s leading brand of breakfast cereals and health foods, with a heritage of over 50 years in creating nutritious products such as oats, muesli, bran, and corn flakes plus. Driven by a mission to build India’s most trusted health brand, Bagrry’s now offers a broad range of healthy snacks, cereals, nutrition foods, and daily superfoods. The company places strong emphasis on quality, sourcing premium ingredients and using advanced processing technologies supported by robust in-house research and development. Its state-of-the-art manufacturing facilities hold international certifications including FSSC 22000, HACCP, ISO 22000, and Halal. In addition to retail, Bagrry’s is a trusted grain milling partner to leading multinational companies such as Nestlé, GSK, Unilever, Yum Brands, Mondelez, and ITC.
Role Description The Area Sales Executive/ Manager role at Bagrry’s is a full-time, on-site position based in New Delhi. The individual in this role is responsible for driving sales growth, achieving volume and revenue targets, and expanding distribution in the assigned areas.
Strong sales and business development skills, including territory management, channel development, and key account handling.
Experience in FMCG or food products, with understanding of Goverment Institutional.
Ability to analyze sales data, forecast demand, and use market insights to plan and track performance.
Solid relationship management and negotiation skills.
Effective communication and presentation skills, with the ability to influence and motivate field teams.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent post-graduate qualification is preferred.
Prior experience in an area or regional sales management role, ideally in the health foods or FMCG sector.
Willingness to travel extensively within the assigned territory and work in field-intensive environments.

Work arrangement
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