Territory Sales Executive/Territory sales Manager

Job Description
TSE/TSM – DigiKhet | Tractor Telematics & Agri-Tech
Experience: 1–3 Years
Job Type: Full-time
Department: Sales & Business Development
Industry: Agri-Tech / IoT / Tractor Telematics
Location: Telangana, Maharashtra,Madhya Pradesh, Uttar Pradesh
Reporting To: Zonal Manager
About DigiKhet
DigiKhet is an agricultural telematics platform focused on connecting tractors and farm machinery through GPS, IoT and digital monitoring solutions.
The platform enables customers to monitor tractor location, working hours, fuel, area coverage, geofencing, machine utilisation and alerts through digital dashboards and mobile applications.
Role Summary
We are looking for an energetic and result-oriented Sales Executive/Manager with 1–3 years of experience to drive sales of DigiKhet's tractor GPS and telematics solutions.
The candidate will be responsible for identifying prospective customers, generating leads, conducting product demonstrations, converting opportunities and developing relationships with tractor dealers, farmers, fleet owners, agricultural contractors and other institutional customers.
Key Responsibilities
1. Lead Generation & Sales
- Identify and develop new customers in the assigned territory.
- Generate leads through field visits, dealer networks, references, digital channels and local agricultural contacts.
- Meet farmers, tractor owners, tractor dealers, rental operators and fleet owners.
- Achieve monthly and quarterly sales targets.
2. Product Demonstration
- Explain DigiKhet GPS/telematics features to prospective customers.
- Conduct live product demonstrations.
- Explain benefits such as:
- GPS tracking
- Fuel monitoring
- Working-hour monitoring
- Area/acreage coverage
- Geofencing
- Theft/movement alerts
- Trip history
- Fleet monitoring
- Assist customers during installation and initial product activation.
3. Dealer & Channel Development
- Identify potential tractor dealerships and channel partners.
- Develop relationships with tractor dealers and agricultural equipment businesses.
- Generate leads through dealer networks.
- Support dealer onboarding and product training.
- Maintain regular follow-up with channel partners.
4. Field Sales
- Conduct regular market visits within the assigned territory.
- Understand customer requirements and recommend appropriate telematics solutions.
- Coordinate with installation/service teams when required.
- Collect customer feedback and communicate market requirements to the management team.
5. Sales Reporting
- Maintain daily activity and sales reports.
- Update leads, opportunities and customer information in CRM/Excel.
- Track quotations, follow-ups, demonstrations and conversions.
- Provide weekly sales pipeline updates.
Target Customers
The candidate will primarily engage with:
- Tractor owners
- Farmers
- Tractor rental businesses
- Custom Hiring Centres (CHCs)
- Agricultural contractors
- Tractor dealerships
- Farm equipment dealers
- Fleet operators
- FPOs
- Agri-enterprises
- Institutional customers
- Government/agriculture projects
Candidate Profile
Education:
- Graduate in any discipline.
- Degree in Agriculture, Automobile, Mechanical, Engineering, Marketing or related fields will be an advantage.
Experience:
- 1–3 years of sales experience.
- Experience in any of the following industries will be preferred:
- Tractor
- Automobile
- Agricultural machinery
- GPS/telematics
- IoT
- Agri-tech
- Farm equipment
- Rural sales
Required Skills
- Good communication and interpersonal skills.
- Strong field-sales orientation.
- Ability to generate and convert leads.
- Good negotiation and follow-up skills.
- Basic knowledge of smartphones, mobile applications and web dashboards.
- Basic MS Excel/Google Sheets knowledge.
- Ability to explain technical products in simple language.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and achieve targets.
Preferred Skills
Knowledge of:
- Tractors and agricultural machinery
- GPS tracking
- IoT devices

Work arrangement
No