Head of Membership Growth (P&L Owner)

About the Role
Alliance Venture Studios builds and operates a portfolio of small, cash-generating businesses in home services and adjacent markets: a membership program, a lead marketplace, a home-cleaning company, a trades academy, a digital-marketing agency, franchise locations, and a steady stream of new offers coming from the founder.
Every running business has a manager. The founder sets the strategy. What we do not have is the person who takes that strategy and executes it: from idea to first paying customer, from first customer to a repeatable sales funnel, and from a repeatable funnel to a business a manager can run from a scorecard, across several projects at the same time.
That is the seat we are hiring.
This is a builder's seat, not a manager's, and an operator's seat, not a strategist's. You will work directly with the founder, who brings the projects, the offers and the plan. Your job is to make the plan real and make the revenue grow.
Some projects are an offer and a spreadsheet. Some have first customers and need a funnel that converts without the founder on the call. Some are working and need a process written and a manager trained so you can step out. You will be in all three at once.
What You Will Do
Take the founder's plan for each project and build the financial model behind it, then grow the model as the project grows and report actuals against it.
Build sales funnels end to end: channel, offer, script or landing page, follow-up, close, collection.
Sell personally until the process exists and the first seller is hired, then train that seller.
Run marketing initiatives in collaboration with the founder, including spend, channel and message, and measure them against the model.
Grow revenue on every project in your hands to the target in the plan.
Write the operating process and hand each project to a long-term project manager with a scorecard, targets, and a named owner beside every metric.
Recommend killing what does not meet the model, and say why in writing.
How You Will Be Measured
Quarterly OKRs with a revenue target for every project in your hands, agreed with the founder at the start of each quarter and reviewed monthly.
The objectives do not change: every new project collects its first dollar fast; revenue grows to plan on every project you hold; handoffs complete and are still on target 60 days later.
"Launched" and pipeline never count. Collected revenue and a handoff that holds do. Your bonus is tied to the OKR score.
Who This Is For
You have taken at least two projects or business lines from zero to revenue, and at least one from early revenue to a repeatable sales motion with a team you hired, and you can show the numbers, not the story.
You have grown revenue to a target someone else set, and you can explain what you changed when the plan wasn't working.
You build and read financial models yourself.
You have sold personally, by phone, email or in person, and are willing to do it again on every new project until the process exists.
You write processes that other people actually run after you leave the room.
You are comfortable being accountable on quarterly OKRs and monthly revenue targets, remotely, with no layers between you and the founder.
Home services, franchising, membership or subscription models, agencies, or small-business acquisition are a plus. Russian is a plus; fluent English is required.
Who This Is NOT For
Someone who wants one product, one funnel and a team to manage. This is several small engines at different stages, and you are hands-on in all of them.
Someone who launches and moves on. The job ends at a handoff that holds, not at a launch.
Someone who wants to set the strategy. The founder does that; you execute it, challenge it with numbers, and grow revenue on it.
Someone who reports activity. We measure collected revenue and completed handoffs, and expect you to structure every seat you stand up on cash collected.

Work arrangement
Yes