Digital Marketing Manager

Digital Marketing Manager
Company: HiveRift
Location: Dwarka, Delhi
Work Mode: On-site | Full-time
Experience: 3–6 years
Employment Type: Full-time
About HiveRift
HiveRift is a technology company helping businesses grow through Website Development, Custom Software/CRM/ERP, Digital Marketing, Branding & Strategy, and AI/Automation solutions.
We are looking for a Digital Marketing Manager who can take ownership of online customer acquisition and build multiple, measurable pipelines for generating qualified leads and customers.
This is not a content-only or social-media management role. We are looking for someone who understands performance marketing, lead generation, conversion funnels, tracking and revenue.
What You Will Own
* Plan and execute Google Ads campaigns for lead generation and customer acquisition.
* Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
* Build LinkedIn lead-generation campaigns targeting B2B decision-makers.
* Develop multiple online acquisition channels instead of depending on a single platform.
* Build and optimize complete lead-generation funnels from advertising → landing page → lead → qualification → sales.
* Identify new online platforms, channels and strategies for generating qualified leads.
* Conduct audience, competitor and keyword research.
* Continuously optimize campaigns based on CPL, lead quality, conversion rate, CAC and revenue generated.
* Work closely with the sales team to ensure marketing-generated leads are followed up and converted.
* Set up and monitor conversion tracking, pixels, events, UTM parameters and campaign attribution.
* Create weekly/monthly performance reports with clear insights and action plans.
* Manage marketing budgets and improve ROI over time.
* Test different creatives, offers, landing pages, audiences and messaging.
* Help HiveRift build repeatable and scalable customer-acquisition systems.
Required Skills
Must have strong hands-on experience with:
* Google Ads / Google Search Ads
* Meta Ads
* LinkedIn Ads & B2B Lead Generation
* Lead-generation funnels
* Landing-page optimization
* Google Analytics / GA4
* Google Tag Manager
* Conversion tracking
* Keyword & competitor research
* Retargeting
* A/B testing
* Lead qualification and campaign analytics
What We Are Looking For
We want someone who thinks:
“How do I generate more qualified customers?”
—not simply:
“How do I get more impressions, clicks or followers?”
You should be comfortable working with numbers and be able to explain:
* How much we spent
* How many leads we generated
* Cost per lead
* Lead quality
* Sales conversion rate
* Customer acquisition cost
* Revenue generated
* Which campaigns should be scaled, paused or rebuilt
Preferred Experience
Experience in marketing B2B technology/services such as:
* Website development
* Software development
* SaaS
* CRM/ERP
* Digital marketing
* IT services
* Business consulting
* Professional services
will be highly valuable.
Key Performance Expectations
The selected candidate will be expected to build multiple customer acquisition pipelines, including but not limited to:
Google Ads → Qualified Leads → Sales
Meta Ads → Qualified Leads → Sales
LinkedIn → B2B Prospects → Meetings → Sales
SEO/Organic → Inbound Leads → Sales
Retargeting → Conversion
The objective is to create a predictable digital acquisition engine for HiveRift.
Who Should NOT Apply
This role is not suitable for someone whose primary experience is limited to:
* Posting on Instagram/Facebook
* Creating social-media calendars
* Basic Canva work
* Boosting posts
* Generating reports without optimization
* Running campaigns without understanding conversion tracking
* Getting traffic without caring about lead quality or revenue
Compensation
₹30,000 – ₹60,000/month, depending on experience and demonstrated performance.
Candidates with a strong track record of generating qualified B2B leads and measurable revenue may be considered outside this range.
Work Location
Dwarka, Delhi — On-site
This is a full-time office-based position.
How to Apply
Send your CV along with examples of campaigns you have personally managed, including where possible:
1. Monthly advertising budget
2. Leads generated
3. Average CPL
4. Lead-to-customer conversion
5. Revenue generated
6. Platforms managed
7. Your specific role in the campaigns
Candidates who can demonstrate actual performance data will receive preference.
Join HiveRift and take ownership of building a scalable customer acquisition engine—not just running advertisements.

Work arrangement
No