Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote leadership role responsible for building and executing the overall marketing strategy for EnrollinX across student, education partner, employer, and service provider segments. This role oversees brand positioning, messaging, and go-to-market plans, ensuring consistent and compelling communication across digital, social, content, and partnership channels. Day-to-day responsibilities include guiding market research, defining target audiences, leading campaign planning and execution, and optimizing demand generation and growth initiatives. The Vice President of Marketing collaborates closely with product, sales, and customer success teams to align marketing efforts with business objectives and user needs. This position also involves managing and mentoring a marketing team, setting performance metrics, tracking results, and refining strategies based on data and feedback.
Qualifications
Demonstrated expertise in Market Planning and Marketing Management, including developing and leading comprehensive marketing strategies and go-to-market plans.
Strong skills in Market Research to analyze trends, understand customer segments, and translate insights into actionable marketing initiatives.
Broad experience in Marketing across digital, content, brand, and growth channels, with a track record of driving user acquisition and engagement.
Background in Public Relations, including media outreach, reputation management, and strategic communications with external stakeholders.
Proven leadership experience managing marketing teams and budgets in a fast-paced, technology or SaaS environment.
Ability to work effectively in a remote, distributed setting, collaborating across functions and geographies.
Strong analytical, communication, and storytelling skills, with comfort using data to make decisions and present results to senior leadership.
Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is an advantage.
Experience in education technology, international education, or student-focused platforms is highly beneficial.

Work arrangement
Yes