Fractional Creative Strategist

Company Overview
At Insurance Yeti, we're dedicated to helping people find better insurance options without being ripped off by “the big greedy guys”. By working with different carries, we’ve saved clients up to 50% on their insurance for BETTER coverage. We’re building a billion dollar company (not uncommon in insurance) and are looking for a fractional CS to start PT with the option to FT with profit shares along the way.
Position Summary
This Fractional Creative Strategist owns the copy behind the social ads they run: the concepts, leads, hooks, and scripts that turn ad spend into revenue. This is a writing-first role for someone fluent in direct-response principles, including awareness levels, mechanism, and hook-lead-proof-offer architecture, who can translate consumer insight and performance data into ads that convert.
The Fractional Creative Strategist works directly with the Co-Founder and Head of Growth and has full ownership of copy direction. They will also help see the ad from start to finish which includes leveraging our editor and AI video expert or hiring the right UGC actors.
Key Responsibilities
• Copywriting: Write high-converting leads, hooks, scripts, VSLs, and advertorials grounded in a clear mechanism.
• Competitor & Market Research: Monitor the Meta Ad Library and TikTok to analyze competitor and category creative, identifying structural patterns behind what performs.
• Concept Development: Generate ad concepts and storylines based on consumer insight, mapped to audience awareness level and market sophistication.
• Brief Production: Translate scripts into clear creative briefs that editors and UGC creators can execute without additional guidance.
• Data-Driven Iteration: Analyze CTR, hook rate, hold rate, and CPL to determine which concepts to kill and which to scale.
• Variant Production: Produce new hooks, leads, VSL cuts, and advertorial reformats of winning ads alongside new concept development.
• Pipeline Management: Manage the creative pipeline end-to-end in Notion
Qualifications
Required:
• Demonstrated direct-response copywriting experience, with fluency in awareness levels, market sophistication, and hook/lead/mechanism/proof/offer architecture.
• Strong, well-articulated point of view on effective creative, with the ability to identify and explain what makes specific ads work or fail.
• Ability to identify patterns across a large sample of ads and translate them into original concepts.
• High attention to detail across scripts, briefs, and finished creative.
• Comfort generating a high volume of concepts and iterating quickly based on performance data, rather than over-investing in any single idea.
• Self-directed working style with the ability to take a goal and execute independently.
Preferred:
• Working knowledge of Meta and TikTok ad platforms and the mechanics of high-performing short-form video.
• Familiarity with AI but NEVER sending AI slop
• E-commerce, DTC or performance marketing experience
Compensation Structure
This role is structured as a base salary plus uncapped, performance-based commission tied to monthly Meta ad spend growth.
Work Environment
• Fully remote position with flexible working hours.
• Direct access to and regular collaboration with the Founder and Head of Growth.
• Fast-paced, high-ownership environment with minimal approval layers between concept and execution.
• Performance and outcomes are prioritized over hours worked or process.
What We Value
• Output-Focused: We prioritize and reward results.
• Accountability: Team members own their decisions, mistakes, and outcomes.
• Thirst for Knowledge: We learn continuously from data, customers, and each other.
Hiring Process
• Candidates submit an application with a short video introduction.
• Paid test project: a scoped assignment involving ad breakdown and lead-writing to evaluate direct-response skill in depth.
• Final one-on-one interview with the Co-Founder to review the test project.

Work arrangement
Yes