Social Media Analyst

Company Description PS Group Holdings is a technology and investment company focused on creating positive change through innovative products, services, and people. Positioned as the next generation of investment banking, the company combines financial expertise with advanced technology to build modern solutions for clients and partners. Team members collaborate across disciplines to drive impact in emerging and traditional markets. PS Group Holdings values forward-thinking professionals who are eager to contribute to a dynamic, growth-oriented environment. Interested candidates can visit the company’s website to learn more about its mission, initiatives, and portfolio.
Role Description The Social Media Analyst is a full-time remote role responsible for tracking, analyzing, and optimizing the company’s social media presence across multiple platforms. This role includes monitoring social media performance, evaluating campaign effectiveness, and preparing reports that translate data into actionable insights for marketing and leadership teams. The analyst will support social media marketing initiatives, assist in audience segmentation, and contribute to strategies that improve engagement and brand visibility. Daily tasks involve working with social networking tools, coordinating with content and marketing teams, and staying current on social media trends, platform updates, and best practices. The role requires consistent collaboration through virtual channels and proactive communication to align social media activities with broader business objectives. The candidate must have extensive experience with setting up social media ad models that produce high impact results and budget management.
Qualifications
Candidates should possess strong Analytical Skills and experience with Social Media Measurement tools and metrics.
Candidates should possess Social Media Marketing and Social Networking skills to support campaigns and audience engagement.
Candidates should possess effective Communication skills to present findings and collaborate with cross-functional teams.
Experience with social media dashboards, data visualization, and reporting tools (e.g., native analytics, third-party platforms) is beneficial.
Familiarity with digital marketing concepts, SEO basics, and content performance analysis is an advantage.
Ability to setup Meta, LinkedIn, and other platform ad models that produce results.
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field, or equivalent practical experience, is preferred but not necessary if demonstrated skills exist.
Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines consistently.

Work arrangement
Yes