Social Media Manager

Company Description Set Narrative is a full-spectrum strategic communications agency that operates across advertising, marketing, public relations, political and corporate communications, social media, and intelligence & analytics. The agency unifies seven integrated divisions under one strategy to shape public narratives and influence perception for brands, politicians, corporations, and individuals. Set Narrative manages every lever of public opinion, from TV commercials and political campaigns to viral social media moments and corporate reputation recovery. Its services span advertising and creative, marketing and growth, social media, narrative and PR, political communications, corporate and B2B, and intelligence and analytics, providing clients with comprehensive control over their public presence.
Role Description This is a full-time, on-site Social Media Manager role based in Panaji. The Social Media Manager will plan and execute social media strategies across multiple platforms, manage content calendars, and oversee the creation and publishing of engaging content aligned with client narratives. The role involves optimizing social media performance, identifying opportunities for viral and real-time amplification, monitoring audience sentiment, and responding to community interactions in a timely and professional manner. The Social Media Manager will collaborate closely with internal teams across advertising, marketing, PR, and analytics to ensure cohesive campaigns, provide performance reports, and continuously refine tactics based on data insights and platform trends.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across platforms.
Candidates should possess strong Communication and Writing skills to craft clear, compelling, and on-brand messaging for diverse audiences.
Candidates should possess skills in Content Strategy to develop, manage, and refine content calendars and narrative frameworks for clients.
Experience with social media analytics tools, audience insights, and performance reporting is beneficial.
Knowledge of current social media trends, platform best practices, and community management techniques is preferred.
Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment is essential.
A bachelor’s degree in marketing, communications, media studies, or a related field, or equivalent practical experience, is advantageous.

Work arrangement
No