Senior Vice President Marketing

Role Description The Senior Vice President Marketing is a full-time, remote role responsible for leading the overall marketing strategy and execution for Sapius Inc. This position oversees brand positioning, integrated campaign development, and go-to-market strategies for products and platforms that serve global healthcare stakeholders. Day-to-day responsibilities include directing market research, defining target segments, and developing comprehensive marketing plans that support growth, partnerships, and customer engagement. The role collaborates closely with executive leadership, product, sales, and customer success teams to align messaging, drive demand generation, and strengthen the company’s presence in the healthcare and technology sectors. The Senior Vice President Marketing also leads public relations initiatives, manages agency and vendor relationships, mentors marketing team members, and monitors performance metrics to optimize outcomes.
Qualifications
Strong Market Planning and Marketing Management skills to design and lead strategic, data-informed marketing initiatives.
Experience in Market Research and Marketing to analyze trends, understand customer needs, and develop effective positioning and messaging.
Proficiency in Public Relations and brand communications to build thought leadership, manage media relationships, and support reputation management.
Proven track record in senior marketing leadership roles, ideally within healthcare, health tech, or enterprise SaaS environments.
Ability to develop and execute integrated digital and offline campaigns, including demand generation, content marketing, and partner marketing.
Excellent analytical, communication, and presentation skills, with the ability to influence cross-functional stakeholders and executive teams.
Demonstrated experience leading and mentoring diverse, distributed marketing teams in a remote or hybrid environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) is a plus.
Familiarity with regulatory and compliance considerations in healthcare (e.g., HIPAA) is beneficial.

Work arrangement
Yes