D2C Performance Marketer

About Kontrah Labs
Kontrah Labs is a performance marketing agency working with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.
We’re hiring a Performance Marketing Executive to own day-to-day execution across Meta and Google Ads while working closely with clients, creatives, and strategy teams. This is for someone who enjoys solving performance challenges, works well in a fast-paced agency environment, and takes ownership of results.
What You’ll Actually Do
This is not a coordinator role. You’ll be inside ad accounts every day, owning campaign execution for client accounts.
Campaign Execution
Build, launch, and manage Meta and Google Ads campaigns end-to-end for sales, lead generation, traffic, and conversions.
Set up campaign structures, ad sets, audiences, placements, creative rotations, budgets, pacing, and bid strategies.
Upload creatives, write ad copy variations, and run A/B tests.
Optimization & Analysis
Monitor CTR, CPM, CPC, CPA, ROAS, frequency, and other performance metrics daily.
Identify winning and losing campaigns/ad sets and scale or stop them based on data.
Diagnose performance drops caused by creative fatigue, audience saturation, attribution issues, etc., and recommend fixes.
Prepare weekly performance reports and identify what’s working and what isn’t.
Creative & Landing Page Collaboration
Brief creative teams/designers based on performance insights.
Work with the founder to test landing page variants and recommend CRO experiments.
Stay updated on creative trends, especially across premium and lifestyle D2C brands.
AI-First Workflow
AI is part of our daily workflow - not a buzzword or optional add-on.
Use Claude, ChatGPT, and similar LLMs for ad copy, audience research, competitor analysis, and briefs.
Use AI image/video tools such as Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc. for creative ideation and rapid variants.
Build prompt workflows for repetitive tasks such as reporting, research, and copy variations.
Stay updated on new AI tools and bring useful ideas to the team.
If AI can do a task in 1/10th the time, we expect you to use it.
Client Communication
Around 30–40% of the role is client-facing, starting from week one.
Run weekly performance review calls and present numbers, insights, and next steps.
Respond professionally to client WhatsApp/email messages during working hours.
Write structured weekly reports that clients can understand in 5 minutes.
Manage expectations around timelines, results, and creative deliverables.
Proactively flag risks such as declining performance, limited creative pipeline, or tracking issues.
Must Have
1–2 years hands-on experience with Meta Ads and Google Ads, including Search, Performance Max, and Shopping.
D2C/ecommerce experience, especially Shopify or WooCommerce.
Personally managed ₹5 lakh+ monthly ad spends across accounts.
Strong Meta Ads Manager knowledge: objectives, Advantage+, custom audiences, lookalikes, Pixel/CAPI.
Comfortable with Google Ads: keyword research, Search campaigns, conversion tracking, and PMax basics.
Daily user of AI tools such as Claude, ChatGPT, Midjourney, or similar; able to show actual prompts/workflows.
Confident on client calls; able to present numbers, explain clearly, and hold your ground without jargon.
Strong Excel/Google Sheets skills: pivot tables, basic formulas, and performance dashboards.
Analytical mindset with the ability to turn numbers into a clear story.
Strong written English for communicating directly with founders of premium brands.
Nice to Have
GA4, Meta Pixel events, and Conversion API knowledge.
Creative testing frameworks and ad copywriting experience.
Previous agency experience and understanding of client cadence.
What We Don’t Care About
Marketing degree or academic background.
Big-name agency experience.
Certifications — useful, but not required.
Who You Are
Curious: When a campaign tanks, you want to understand why.
Detail-oriented: You check UTMs, headlines, tracking, and pixel events carefully.
Ownership-driven: You investigate performance issues instead of waiting to be told.
Proactive communicator: You’d rather over-update than leave a founder guessing.
Eager to learn: You’re comfortable being wrong, taking feedback, and improving quickly.
What You’ll Get
Hands-on access to real accounts spending significant budgets for premium D2C brands — exposure many junior marketers may not get for years.
Direct mentorship from the founder with 5+ years of Meta Ads experience.
A clear growth path into senior roles as Kontrah scales.
Exposure to the full agency stack: strategy, creative, CRO, reporting, and client management.
A small team with no politics and fast feedback loops.

Work arrangement
Yes