Digital Marketing Consultant

Company Description AIFA (AI Film Academy) is an innovative educational platform focused on empowering creators, filmmakers, and digital storytellers through AI-driven filmmaking and content creation. The academy offers industry-focused training, workshops, mentorship, and hands-on learning experiences that help individuals use artificial intelligence to produce films, animations, and digital media. AIFA’s mission is to bridge creativity and technology by enabling both aspiring and experienced creators to apply AI tools across storytelling, production, and post-production. With a strong, community-driven approach, AIFA encourages collaboration, innovation, and career growth in the rapidly evolving field of AI-powered content creation. Key specialties include AI filmmaking, digital storytelling, creative technology, film production, creator education, and mentorship.
Role Description The Digital Marketing Consultant will play a key role in designing and executing data-driven marketing initiatives to grow AIFA’s visibility, engagement, and enrollment. This full-time, on-site role is based in Hyderabad and involves planning and implementing digital marketing campaigns across channels such as search, social media, email, and content platforms. Day-to-day tasks include developing marketing strategies, optimizing campaign performance, analyzing web and campaign analytics, and collaborating with internal teams to align messaging with AIFA’s brand and programs. The consultant will also support lead generation and conversion efforts, coordinate with sales to improve funnels, and provide regular performance reports and recommendations. The role requires close collaboration with creative, academic, and operations teams to ensure cohesive and effective communication with prospective learners and partners.
Qualifications
Strong foundation in Marketing and Digital Marketing, with experience planning and executing multi-channel campaigns.
Ability to develop and implement Marketing Strategy aligned with business goals and brand positioning.
Proficiency in Web Analytics and campaign performance tracking, using data to optimize initiatives and report insights.
Experience collaborating with Sales teams to support lead generation, funnel optimization, and conversion improvement.
Excellent written and verbal communication skills, with the ability to translate complex concepts into clear messaging.
Hands-on experience with common digital marketing tools and platforms (e.g., Meta Business Suite, Google Analytics, ad managers, email marketing tools, CRM systems).
Proven ability to work on-site in a collaborative, fast-paced environment and manage multiple projects and deadlines.
Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in education, media, or creative technology sectors is an advantage.
Interest in AI, filmmaking, digital storytelling, or creative technology, and willingness to stay current with industry trends.

Work arrangement
No