Brand Executive

Job Summary
We are looking for a dynamic and result-oriented Sr. Brand Executive with 2–3 years of experience, preferably in the D2C, E-commerce, Cosmetics, Beauty or FMCG industry. The candidate will be responsible for supporting brand growth, managing D2C initiatives, executing marketing campaigns, and driving sales through the brand's online channels.
Key Responsibilities
Manage and execute the overall D2C brand activities across the company’s website and digital platforms.
Plan and execute promotional campaigns, offers, product launches, seasonal campaigns and brand initiatives.
Manage the Shopify website, including product listings, collections, banners, offers, merchandising and overall website content.
Monitor and analyze D2C performance metrics such as sales, traffic, conversion rate, AOV, customer acquisition and repeat purchases.
Work closely with the Performance Marketing team to plan and optimize campaigns for revenue and customer acquisition.
Coordinate with Creative, Social Media, Content and other internal teams for timely execution of campaigns.
Analyze customer behavior, sales trends and campaign performance to identify opportunities for business growth.
Track competitor activities, pricing, offers, product launches and digital marketing initiatives.
Coordinate with external agencies and vendors wherever required for D2C and brand activities.
Support new product launches by coordinating product content, website visibility, campaigns and promotional activities.
Ensure consistency of brand communication and visual identity across all D2C touchpoints.
Prepare and share regular D2C sales and campaign performance reports with management.
Work on improving website merchandising, customer experience and overall online conversion.
Monitor inventory availability of key products and coordinate with relevant teams to avoid stock-out situations during campaigns.
Stay updated with current D2C, e-commerce, beauty and digital marketing trends and identify relevant opportunities for the brand.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, E-commerce or a related field.
2–3 years of relevant experience in Brand Management, D2C, E-commerce or Digital Marketing.
Experience in Cosmetics, Beauty, FMCG or Lifestyle industry will be preferred.
Hands-on experience with Shopify/D2C platforms is preferred.
Good understanding of e-commerce and digital marketing metrics.
Strong analytical and reporting skills.
Good communication and coordination skills.
Strong attention to detail with the ability to manage multiple activities simultaneously.
Proficiency in MS Excel/Google Sheets and presentation tools.
Creative mindset with a strong understanding of consumer behavior and brand communication.
Ability to work in a fast-paced and target-oriented environment.

Work arrangement
No