Social Media Manager

Company Description NISHTHA MUSIC INITIATIVES is a growing organization dedicated to promoting music-driven projects, programs, and collaborations. The initiative focuses on building an engaged community of music enthusiasts, creators, and partners through digital platforms. Team members work in a flexible, creative environment that encourages innovation and diverse perspectives. The organization values storytelling, audience engagement, and thoughtful use of social media to expand its reach and impact. Joining NISHTHA MUSIC INITIATIVES offers an opportunity to contribute to meaningful cultural and artistic work.
Role Description The Social Media Manager is a part-time, remote role responsible for planning, creating, and publishing content across key social media platforms. Day-to-day tasks include developing and executing social media campaigns, writing captions and posts, scheduling content, and optimizing performance through data-driven insights. The role involves managing community interactions, responding to comments and messages, and maintaining a consistent brand voice. The Social Media Manager will collaborate with project leads to align content with ongoing music initiatives, events, and partnerships. This position also includes monitoring trends, tracking analytics, and adjusting strategies to grow audience engagement and reach.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns and improve reach and engagement.
Candidates should possess strong Communication and Writing skills to craft clear, engaging, and brand-aligned messaging.
Candidates should possess abilities in Content Strategy to plan, organize, and maintain a consistent and effective content calendar.
Familiarity with major social platforms (e.g., Instagram, Facebook, YouTube, TikTok, X) and basic analytics tools is beneficial.
Experience in or passion for the music or arts sector is an advantage.
Ability to work independently in a remote setting, manage multiple tasks, and meet deadlines.
Prior experience in a social media or digital marketing role, whether professional, freelance, or project-based, is preferred.

Work arrangement
Yes