Public Relations Officer cum Digital Marketing Expert

Position: Public Relations Officer cum Digital Marketing Expert
Organisation: SDM Institute for Management Development
Department: Marketing & Admissions
Location: Mysuru
Experience: 3–5 Years
Employment Type: Full-Time
Reporting To: The Director / Manager Admissions & Marketing
About the Role
We are looking for a creative, energetic and result-oriented professional to manage the institution's Public Relations, Digital Marketing, Social Media and Brand Promotion activities. The candidate will also support the PGDM admissions and student lead-generation activities.
Responsibilities
· Manage the SDMIMD's Public Relations and media activities.
· Develop and execute digital marketing campaigns for PGDM admissions.
· Manage Google Ads, Facebook, Instagram, LinkedIn and YouTube.
· Generate and monitor quality admission leads.
· Manage and grow the institution's social media presence.
· Create content for social media, website, brochures, advertisements and newsletters.
· Coordinate media coverage of institutional events, achievements and activities.
· Update and maintain website content and support basic SEO activities.
· Promote seminars, conferences, guest lectures, alumni activities and campus events.
· Coordinate with graphic designers, photographers and video creators.
· Monitor digital campaign performance and prepare periodic reports.
· Work closely with the Admissions Team to support enrolment targets.
Qualifications
· Bachelor's degree in Marketing, Journalism, Mass Communication, Public Relations or related field.
· MBA/PGDM or relevant postgraduate qualification will be an advantage.
· 3–5 years of relevant experience, preferably in higher education, B-School, EdTech, PR or Digital Marketing.
Desired Skills
· Excellent English communication and writing skills
· Digital Marketing & Lead Generation
· Social Media Management
· Google & Meta Ads
· Content Creation
· Basic SEO & Google Analytics
· Public Relations & Media Coordination
· Canva / Basic Graphic & Video Editing
· Good networking and interpersonal skills
· Creative and result-oriented approach

Work arrangement
No