Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager
The position available is for a Lifecycle & Retention Marketing Manager who will be pivotal in devising and implementing strategies for the post-sale lifecycle. This role focuses on activating, engaging, retaining, and expanding the network of AvePoint customers. It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion.
Key Responsibilities
The responsibilities of the role include:
Ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion.
Experience in product-led growth lifecycle: Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention.
Designing lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions.
Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance.
Developing and refining customer communications across diverse channels such as email, in-app messaging with personalised interventions at scale
Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts.
Leading data-driven experimentation and optimization efforts through methods such as A/B testing to continuously refine lifecycle processes.
Establishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics.
Key Performance Indicators
Success in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes:
Improved onboarding completion and activation rates, reducing time to first value.
Higher adoption of priority features and repeat, habitual product usage.
A product-led lifecycle that uses behavioural, product-usage, and customer-health signals to deliver timely, personalised interventions at scale.
Earlier identification and conversion of product-qualified growth signals, supporting upsell, cross-sell, and revenue growth.