Brand Associate (D2C)

About Us
SEREKO is India’s first psychodermatology skincare brand, built at the intersection of skin science, mental wellness, and modern consumer behaviour. We believe skincare is not just topical—it’s emotional, habitual, and deeply personal. We’re building a brand that’s thoughtful, science-backed, and culturally relevant.
Role Overview
We’re looking for a Brand Associate who lives and breathes brand thinking, storytelling, and consumer insight. This role sits at the heart of how SEREKO shows up—across campaigns, product launches, content, community, and culture. You will be responsible for shaping brand communication that is emotionally resonant, strategically sound, and performance-aware.
This is not a pure “marketing execution” role—this is for someone who can think why before how, and turn insight into creative that actually moves people.
Location: Sector 142, Noida
Experience Level: 2–3 years preferred
Key Responsibilities
Brand Strategy & Communication
Own and evolve SEREKO’s brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
Ensure consistency and clarity of brand messaging across platforms (website, social, ads, packaging, events, collaborations).
Translate psychodermatology insights into relatable, consumer-first storytelling.
Creative Copywriting & Content Direction
Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
Develop strong creative briefs for designers, videographers, and external partners.
Review and refine all brand-facing content to ensure it aligns with brand tone, positioning, and consumer psychology.
Campaign Planning & Execution
Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-first and integrated campaigns.
Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy.
Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven.
Consumer Behaviour & Data Insights
Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns, emotional triggers, and white spaces.
Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.
Continuously refine brand communication based on learnings and performance.
Creative Ads & Assets
Conceptualise high-performing creative angles for ads based on consumer behaviour and intent.
Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and resonance—not just clicks.
Collaborate with performance teams to iterate creatives based on data insights.
Offline Events, Pop-ups & Experiences
Plan and execute offline brand experiences including pop-ups, events, brand activations, and community meet-ups.
Ensure offline experiences are deeply aligned with brand philosophy and storytelling.
Own brand presence, communication, and experience design at physical touchpoints.
Community Building & Brand Collaborations
Identify and plug SEREKO into relevant community-building opportunities—wellness, skincare, mental health, and lifestyle spaces.
Conceptualise collaborations and partnerships that feel authentic and brand-aligned.
Help build long-term brand love, recall, and cultural relevance beyond paid media.

Work arrangement
No