Head - BTL Marketing - Navi Mumbai - GO/JC/4642/2026

Job Details
Job Title: Head - BTL Marketing - Navi Mumbai
Job Location: Navi Mumbai
Work Model: Work from Office
Candidate Expectations
Candidate should have 10+ Yrs of experience in
Candidate Location: Anywhere in Mumbai
Skills – BTL Marketing, Outdoor Marketing, Branding, Promotions
Candidate Industry: Real Estate/Construction
Education and Certification
Qualification: Any Graduate
Detailed Job Description
Head - BTL Marketing
We are looking for a seasoned Head of BTL Marketing to spearhead our offline brand initiatives in Navi Mumbai. The successful candidate will bring 10-18 years of experience in outdoor marketing, BTL campaigns, project launches, promotions, brand positioning, and event marketing. This role demands strategic vision, strong leadership, and a proven ability to drive brand visibility and engagement across diverse offline channels.
Responsibilities
Develop and execute a comprehensive BTL marketing strategy aligned with overall brand objectives.
Lead the planning, execution, and optimization of outdoor marketing campaigns across multiple media formats.
Oversee project launches and promotional activities, ensuring timely delivery and measurable impact.
Coordinate event marketing initiatives, from concept to execution, to enhance brand presence and customer engagement.
Drive brand positioning efforts, collaborating with creative, media, and product teams to maintain a consistent brand narrative.
Manage the BTL marketing budget, ensuring cost-effective allocation and ROI maximization.
Build and mentor a high-performing BTL marketing team, fostering a culture of innovation and accountability.
Analyze campaign performance data, generate insights, and recommend actionable improvements.
Collaborate with cross-functional stakeholders, including sales, product, and digital teams, to integrate BTL efforts with broader marketing strategies.
Requirements
10 to 18 years of progressive experience in BTL marketing, outdoor marketing, and event marketing.
Proven track record of managing large-scale project launches and promotional campaigns.
Expertise in brand positioning and building brand equity through offline channels.
Strong leadership and team management skills, with the ability to inspire and develop talent.
Excellent strategic thinking, analytical, and problem‑solving abilities.
Effective communication and stakeholder management skills.
Proficiency in budgeting, financial analysis, and performance measurement.
Key Skills
KEY SKILLS: Outdoor Execution, Vendor Coordination, Event & Exhibition Execution, In-Site Branding, Reporting, Reporting & Documentation, Project Launches & Promotions, BTL & Outdoor Marketing Execution,

Work arrangement
No