Digital Marketing Executive

Company Description Kyzen Research is a growing organization focused on delivering data-driven insights and strategic solutions to clients across diverse industries. The company leverages research, analytics, and digital tools to help businesses make informed decisions and improve performance. Team members collaborate on projects that combine market intelligence with innovative thinking. Kyzen Research values professionalism, integrity, and continuous learning, offering opportunities to work on impactful client engagements. The work environment encourages curiosity, problem-solving, and the use of modern digital technologies.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Mumbai. This role is responsible for planning and executing digital marketing campaigns across channels such as search, social media, email, and web to support brand awareness and lead generation. Day-to-day tasks include managing social media accounts, creating and optimizing web content, tracking and reporting on campaign performance using web analytics, and coordinating with internal teams to align messaging with business objectives. The Digital Marketing Executive will also contribute to marketing strategies, assist in developing content calendars, and ensure that all digital activities follow brand guidelines and industry best practices.
Qualifications
Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and lead generation.
Candidates should possess effective Communication skills for clear messaging, stakeholder coordination, and collaboration with cross-functional teams.
Candidates should possess Social Media Marketing skills for managing profiles, creating posts, and optimizing engagement across platforms.
Candidates should possess Web Content Writing skills for drafting clear, engaging, and SEO-aware content for websites and digital assets.
Candidates should possess Web Analytics skills for monitoring traffic, measuring campaign performance, and making data-informed recommendations.
Additional beneficial qualifications include familiarity with SEO/SEM tools, experience with marketing automation or CRM platforms, and basic design skills using tools such as Canva or similar software.
A bachelor’s degree in Marketing, Business, Communications, or a related field, along with prior experience in digital marketing or a similar role, is preferred.
Ability to work on-site in Mumbai, manage multiple projects, and stay current with digital marketing trends and best practices.

Work arrangement
No