SEO / GEO Content Writer

About the Role:
We are looking for a skilled SEO / GEO Content Writer who can create high-quality, search-optimized content that performs well across traditional search engines and AI-powered search platforms.
The ideal candidate understands SEO, Generative Engine Optimization (GEO), content strategy, keyword research, search intent, and AI-assisted content workflows. You will be responsible for creating content that is useful to readers, discoverable in search, and optimized for visibility across platforms such as Google and AI search engines.
Key Responsibilities:
Research and write high-quality, engaging, and original content for websites, blogs, landing pages, and other digital channels.
Develop content optimized for SEO and GEO, with a focus on visibility in traditional search and AI-generated answers.
Conduct keyword research and identify relevant topics based on search intent, trends, competitors, and content gaps.
Optimize content for primary and secondary keywords, headings, internal links, metadata, and other on-page SEO elements.
Structure content to improve its chances of being referenced or surfaced by AI search engines and answer engines.
Create content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Analyze competitor content and identify opportunities to create more comprehensive and valuable resources.
Refresh and optimize existing content based on rankings, traffic, search trends, and performance data.
Collaborate with SEO, marketing, product, and subject-matter experts to develop content strategies.
Use AI tools such as ChatGPT and other content/research tools to improve research, ideation, outlining, and content production while maintaining originality and quality.
Fact-check content and ensure accuracy, readability, grammar, tone, and brand consistency.
Stay updated on Google algorithm changes, SEO best practices, AI search developments, and emerging GEO techniques.
Required Skills:
Strong writing, editing, and proofreading skills.
Good understanding of SEO fundamentals and content optimization.
Understanding of GEO / AI search optimization and how users discover information through AI platforms.
Experience with keyword research and search intent analysis.
Ability to write clear, engaging, and well-structured long-form content.
Understanding of on-page SEO, internal linking, content briefs, title tags, meta descriptions, and heading structures.
Familiarity with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Surfer SEO, or similar tools.
Comfortable using AI tools for content research and production.
Strong research and fact-checking abilities.
Ability to work independently and meet deadlines.
Preferred Qualifications:
1–3+ years of experience in SEO content writing, digital content, or a related role.
Experience creating content for SaaS, technology, B2B, finance, healthcare, e-commerce, or other specialized industries is a plus.
Experience with content management systems such as WordPress.
Understanding of structured data/schema, topical authority, entity optimization, and content clusters is a plus.
Portfolio demonstrating SEO-driven content is preferred.
Key Performance Indicators:
Organic traffic and keyword growth.
Search rankings and visibility.
Organic conversions/leads generated through content.
Content engagement and quality.
Growth in visibility across AI/answer engines.
Content publishing consistency and adherence to editorial standards.

Work arrangement
No